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“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
"Of the 20 years I've spent in real estate, I've never received the type of training and coaching that truly engages my clients in the way that creates results I was looking for. Darin's strategies are simple, powerful, inexpensive & most of all, productive beyond my expectations." - Stacey McVey 
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge
I am the owner of a very young company that was growing faster than I was ready for. I had a head FULL of wonderful ideas and I had a vision. I found myself not being able to accomplish many of my goals, due to the lack of focus. I was jumping from one project to another, while completing none of them. I WAS the shiny object chaser. Thanks to Darin, I don't see shiny objects any longer...I have my eye on the one thing that counts...what works for me and what is best for MY company.
I made the commitment to coaching the moment I knew I could trust Darin. I felt like I needed someone that had been in the trenches and continued to educate themselves. I found all of that in Darin. - Elizabeth Cooper-Golden
"Levels is working great! It's really helping me stay very organized and scheduled. I just listed a house today, I'm doing another listing presentation tomorrow, I did showings Sunday and last night. I should be listing another property this week and a possible offer on a property." - Sonia Lyonnais
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"When this program had started, I had only 4 deals closed for the entire year. Since starting in Levels, I have added 3 listings, wrote 7 offers and will have closed 3 deals." - Rich Ganim
Awhile back…
The Productivity Junkies email list heard about my niece. I was helping her with a project for her marketing class.
I asked her last night how that went…
Turns out she got an A – .
Not bad. I don’t think I’ve ever got anything over a B in my life.
But I guess the project didn’t win any prizes in the competition.
Sorry about that Courtney… I guess I don’t know as much about marketing as I’d like to think.
But the reality is… grades schmades.
I’m not sure how you can “grade” or even “judge” marketing.
The only way to “grade” or “judge” is to TEST. And that means it needs to be shipped. It needs to put out into the wild and see what results it returns.
Many people, maybe yourself included, are “judging” marketing based on what YOU like, instead of what your audience will actually respond to.
Marketing is not about you.
Marketing is about them.
David Ogilvy, the original “Mad Men” said, “If it doesn’t sell, it isn’t creative.”
Are you worried if your blog post is cool enough?… Are you concerned if your tagline is cute enough?… Are you stressed about making your marketing creative enough?…
Stop it!!! It doesn’t matter. What matters is results.
Enter the conversation in your target prospects head. Market to them. Not to your own likes, dislikes or tastes. And then see what results you get. Your results will tell you what to do next.
To quote David Ogilvy again… “Never stop testing, and your advertising will never stop improving.”
To recap…
You can’t grade or judge marketing… You can’t go with what you like or feel or your gut.
You gotta test it!
One last quote from David to drive this puppy home… “The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”
You should check out BusinessDevelopmentJunkies.com to get you going on making your marketing more effective.
Stay Productive | Keep Focused | Be Consistent
– Darin Persinger
P.S. >> Stop wasting time and money on marketing that simply does not work. It’s time in your business to start to produce effective marketing that brings you predictable, reliable results.
