“Noooo! Don’t go to commercial!” This was Katherine’s reaction last night when watching the Biggest Loser. They were doing the weigh in and one of the contestants got on the scale. This contestant needed to have lost 5 lbs for her team to win and for them to be safe from eliminating anyone. She was…
Katie Lance, Social Media Director, for Inman News has a full plate. The number of platforms that she covers is mind numbing. The amount of content that she needs to create and consume is overwhelming. So how does she do it all? Take a listen to this Productivity Podcast where she shares How she handles…
I see you! That would be the translation of ”Oel ngati kameie!” “Oel ngati kameie” means “I see you” in the Navi language, from the movie Avatar. What a wonderful greeting, huh? I see you! Acknowledging someone. Letting them know you see them, that you are giving them attention. Boy, that sure seems the opposite of…
My 1 to 1 coaching clients, Christina and Chuck Ethridge, are crushing it. They are succeeding in social media and Facebook, but not by the way that many of you are being taught. Christina and Chuck ain’t some Social Media Guru’s or self proclaimed Facebook Experts. Nah. They are real real estate agents that list…
While speaking at the Agent Reboot event in Boston recently, I sat down with Jimmy Mackin. If you don’t know who Jimmy Mackin is, I’m guessing you are not using facebook. Jimmy has forgot more about marketing on Facebook, then you or I will probably ever know. Jimmy and I talked about how he stays…
All the social media experts say you have to engage, right? They say “Don’t promote listings, make your updates interesting and engaging,” Well of course one way to do that is with pictures, but I’m a big believer in using video for real estate. If a picture is worth a thousand words, then how much…
Guest post by Katie Lance, Social Media Director, Inman News @katielance I have a big heart for the real estate agent. Day in and day out, agents are pounding the pavement, working the phones, negotiating hard to close deals, trying to bridge the gap between buyers and sellers and working to build their sphere. The…
Some people call me a tech coach. Some people have called me a social media expert, but really I look at my myself as a productivity and business development coach. And because of this, I don’t deny that face to face connections still matter. When you are face to face with someone it changes the…
Professional One Franchising has been asking some thought leaders and influential industry types about ROI in Social Media… Some how I accidentally got added to that list and just yesterday they published my video. Here is my video answer response to the question, “Is there ROI in Social Media?” This isn’t the first time I’ve…
What are you doing with your Facebook “Likers”? I think there is brilliance in what Jillian Michaels is doing. She is using facebook advertising to target her facebook “likers” aka “fans to drive them back to her website. Watch the video below for more on this: SO what are you doing with your Facebook “Likers”?…
The key to a solid business development strategy is getting all your tactics to blend and be in alignment. Getting your offline to blend with your online. Combining your social media efforts to support your website or blog. Getting your blog content to amplify your daily activities. A great leverage point for this is adding…
Refusal to believe until proof is given is a rational position; denial of all outside of our own limited experience is absurd. – Annie Besant My clients and prospects aren’t using social media Are you saying this to yourself? I do hear real estate agents say, “My clients and prospects aren’t using social media,” usually…
I’m not a huge fan of measuring social media success by quantity. “Fan” pun intended. I’m clever aren’t I? I look for an engagement. I’ve never asked anyone in the Productivity Junkies community on facebook to ask their friends to join. I didn’t bribe. I didn’t badger. I tried my damndest to engage the PJ’s…
