Take a listen to this Productivity Nugget podcast. I share why “content is king” is a myth. I also give you three other _______ is “king” myths. Don’t see the podcast player? CLICK HERE What do you think is “King?” Email me Darin (at) ProductivityJunkies (dot) com Mentioned in podcast: Brian Clark, aka Copyblogger –…
Creating youtube playlists is a simple, effective way to increase your content marketing reach. By creating youtube playlists, you increase the chances of being found in youtube and google search results. Watch the video to learn how. Below this video is another video. The playlist that I created and embedded here so you can see…
I did a search yesterday for three phrases in my social network streams. Lead Conversion Lead Generation Social Media Over the last 48 hours here are the results, that I found “Lead conversion” mentioned 9 times. “Lead generation” mentioned 54 times. “Social media” mentioned 923 times. My first initial thought, Why do we need to…
My 1 to 1 coaching clients, Christina and Chuck Ethridge, are crushing it. They are succeeding in social media and Facebook, but not by the way that many of you are being taught. Christina and Chuck ain’t some Social Media Guru’s or self proclaimed Facebook Experts. Nah. They are real real estate agents that list…
MC Hammer was the first rapper to have “legit” main stream success. <- see what I did there With his big, baggy “Hammer” paints and high energy dance moves, everyone seemed to like him. He could dance. He had rhymes. And. He. Could. Entertain. I remember staying up late past my bed time to watch…
I got this question recently after speaking about video at an Inman News Agent Reboot event. “I am doing my first videos. Do you have a recommendation for royalty-free music source?” Yes. In this Productivity Nugget, I’ll share a really super, simple solution for adding Royalty Free music to your videos. Want to know more…
This is a video I recorded of Brian Clark, aka Copyblogger responding to a question I asked him. My question was about lead conversion, asking for contact information online vs just giving it all away and hoping people will want your services. Here is his response: Don’t Share Your Way In To Poverty Are you…
“Somebody once said I had a face for radio and a voice for newspapers.” – Jerry Springer I could go in a couple different directions in the blog post. It could be about personal branding, going from niche to mainstream, blah blah, blah. After all, Jerry Springer does have a fairly impressive resume. He isn’t…
I want you to do something. Look at your marketing and the marketing from your brokerage and franchise. Is it at the level it should be? My observation is that we have been horrible in the real estate industry of creating marketing that conveys emotion and creates desire. I don’t know if its because we…
“An ant on the move does more than a dozing ox.” – Lao Tzu In this Productivity Nugget I have an interesting story to share with you. A real estate agent that I work with for their online marketing strategy shared with me about a success they had with converting on online lead. Online Marketing…
“Most companies spend about $92 to drive visitor traffic but less than $1 to convert them.” – Bryan Eisenberg I talk a lot about lead conversion. And I’ve been talking about it for while. While many trainers and coaches talk about lead generation, I prefer to spend my time and energy talking about lead conversion….
Katherine Cannon is the Founder of the real estate brand HighHeeledHomeowners.com It’s not a geographic brand. It’s a demographic brand, built around guess who? Here is a pic I took of her in a new shirt that a friend bought for her. Why did the friend buy it for her? Because when they saw it,…
“You don’t make progress by standing on the sidelines, whimpering and complaining. You make progress by implementing ideas.” – Shirley Hufsteddler I had the first call with a new real estate coaching client this morning. It wasn’t the first call that we have had or our first conversation. We know each other pretty well. But…