Katie Lance, Social Media Director, for Inman News has a full plate. The number of platforms that she covers is mind numbing. The amount of content that she needs to create and consume is overwhelming. So how does she do it all? Take a listen to this Productivity Podcast where she shares How she handles…
I see you! That would be the translation of ”Oel ngati kameie!” “Oel ngati kameie” means “I see you” in the Navi language, from the movie Avatar. What a wonderful greeting, huh? I see you! Acknowledging someone. Letting them know you see them, that you are giving them attention. Boy, that sure seems the opposite of…
All the social media experts say you have to engage, right? They say “Don’t promote listings, make your updates interesting and engaging,” Well of course one way to do that is with pictures, but I’m a big believer in using video for real estate. If a picture is worth a thousand words, then how much…
Guest post by Katie Lance, Social Media Director, Inman News @katielance I have a big heart for the real estate agent. Day in and day out, agents are pounding the pavement, working the phones, negotiating hard to close deals, trying to bridge the gap between buyers and sellers and working to build their sphere. The…
Some people call me a tech coach. Some people have called me a social media expert, but really I look at my myself as a productivity and business development coach. And because of this, I don’t deny that face to face connections still matter. When you are face to face with someone it changes the…
Is there an ROI in social media? Is there an ROI in content creation? I get asked questions like this often enough, and they are fair questions. What I like to know in return, is “What is the ROI of your current activities?” Most real estate agents, brokerages are not going to be able to…
Timing is everything. If having effective marketing is about having a niche market and a target audience, then marketing, networking in social media is all about timing. “if a tree falls in the woods and there’s no one around to hear it, does it make a sound?” If you send out a tweet and there…
A candle loses nothing by lighting another candle. – James Keller Almost every real estate agent I talk to is on facebook, most are on Linkedin, but what about twitter? What is the best way to use twitter in real estate? Do you need to use twitter in your real estate business? Do you use…
Refusal to believe until proof is given is a rational position; denial of all outside of our own limited experience is absurd. – Annie Besant My clients and prospects aren’t using social media Are you saying this to yourself? I do hear real estate agents say, “My clients and prospects aren’t using social media,” usually…
During Agent Reboot Seattle, while Nicole Nicolay was facilitating a panel discussion, she used the term Viral Engagement. That term, Viral Engagement, caught my attention. I had never heard it before. I found it later, Nik_Nik had never used it before. During the tweet up after the Agent Reboot Seattle event, I was able to…
How are you using your real estate website? What are you achieving with your real estate blogging? I work with my real estate coaching clients on using content creation for lead generation and lead conversion. We want to use the real estate website as the hub of their inbound marketing. On their website and in…
About three weeks ago you had an opportunity to hear me speak about one of my core business development strategies for real estate agents. Dan Keller (disclosure: Socialcruiting client of mine) invited me to come and speak to a few real estate agents that he is working with about my Geographic Farm 2.0. One of…
Time is a precious resource. Information is abundant. Real estate sales is about relationships. Social media is an amazing tool to help you discover information about the people you are trying to create and maintain relaionships with. The problem is, time is limited. Who has the time to go out there and find all that…