This Is Short-Circuiting Your Business…

First, a question for you… How did you learn to ride a bike? Did you watch a webinar on it? Did you read a PDF? Did you get suggestions from inside a Facebook group? I’m guessing you probably learned how to ride a bike… by doing it. Someone… your dad, older sibling, friend… someone demonstrating [...]

Are you stealing Underpants like the Underpants Gnomes?

In the ridiculous cartoon South Park, there is an episode featuring some Underpants Gnomes. The South Park boys are assigned to do a presentation on a current event in town. Tweek, a highly caffeinated boy, suggests the presentation should be on the “Underpants Gnomes”. These Underpants Gnomes are sneaking into his house and stealing his underpants. The boys think he [...]

The Original Inbound Marketing Strategy (It works better than the current)

Inbound marketing aka Content Marketing is hot… … and has been hot for awhile. Lotsa blog training… blog services… blog software… setup your blog for you services… popping up the last few years. A company called HubSpot coined the term Inbound marketing. They define Inbound Marketing as based on the concept of earning the attention [...]

What 30,000 Year Old Cave Drawings Can Teach You About Marketing

Jean-Marie Chauvet is not a scientist. He’s not an archaeologist or PhD of any kind. No formal education beyond the age of 14. He’s just a guy that likes to dig around in caves and go spelunking on the weekends. One of these weekends, Jean-Marie and a couple of friends went digging around inside a [...]

How NOT To Do A Facebook Ad For Real Estate

Many GooRoo’s and Social Media EX-purts are going to tell you to engage with people on Facebook. If that doesn’t bring enough leads or real estate related conversations, you might hear them tell you that Facebook is a good place to advertise. Maybe. If, you are strategic have the right offer, the right audience the right [...]

Real Estate Blogging – How Long Does It Take To Succeed Online?

A lot of people debate if real estate blogging works. Is it worth the time? Is there ROI? Can you generate leads? Doesn’t it take 6 months or even a year until you start to see results? Well, I’ve been busting my butt along with Katherine Cannon to get her web presence up and moving [...]

Setting Benchmarks

Is there an ROI in social media? Is there an ROI in content creation? I get asked questions like this often enough, and they are fair questions. What I like to know in return, is “What is the ROI of your current activities?” Most real estate agents, brokerages are not going to be able to [...]

WordPress.com Could Be Destroying All Your Hard Work

You hear it from me. You hear it from everyone. Real estate blogging aka creating content online is a great form of real estate lead generation. How to create content, how to find the time, how to get found are all legitimate questions and challenges, but really the first thing you should be looking at [...]

Real Estate WordPress Websites With Results

What has your Real Estate Website done for you lately? When you woke up this morning had your real estate website generated a lead for you? How about this last week? Did it generate any leads for you in the last couple weeks? How about the last month? Lead Generation Online To have an effective [...]

Adding a Facebook Like Box To Your Site – Productivity Nugget #176

The key to a solid business development strategy is getting all your tactics to blend and be in alignment. Getting your offline to blend with your online. Combining your social media efforts to support your website or blog. Getting your blog content to amplify your daily activities. A great leverage point for this is adding [...]

WordPress Websites Made Easy | Headway Themes

I am a big believer that real estate agents should be using wordpress for their real estate websites. Read about all the ways wordpress is superior to your template, static website by clicking here. Headway Themes A theme is what your wordpress website will look like. There are hundreds, thousands of designs out there, many [...]

Real Estate Blogging Is Not A Strategy

I’m a janitor. I clean up messes. Real estate agents, Brokers, Small Businesses, get advice from people who kinda know what they are doing…but don’t have the complete understanding. They don’t understand the individuals strengths, goals and vision. They don’t know how to create a business development strategy. The only thing they do know is [...]

Getting Your Website To Convert

Is your real estate website converting leads? I have been speaking lately and have written a few blog posts about getting your website to convert. Did Your Real Estate Agent Website Generate Leads This Week? Increase Productivity, Lead Conversion, Website, And Training Event Real Estate Lead Generation and Lead Conversion – Productivity Nugget #139 Internet [...]

Real Estate Agents and the Pressure to Blog and be Online!

Yesterday I attended a workshop of real estate agents who wanted to know more about blogging and specifically about WordPress.  I was surprised by the amount of Realtors I met who were carrying around large amounts of guilt and pressure to start a blog.  I want to talk not about blogging techniques, but about who [...]

Using WordPress to Easily Make Your Blogs Eye Catching

Thank to Gilbert Peralta of WPChemist.com for dropping by to give us WordPress Wednesday once again. Using WordPress to Easily Make Your Blogs Eye Catching The problem with long blog articles or even online news articles is how boring and hard they can be on the eyes and attention span. Personally I get exhausted just [...]

Real Estate Marketing – Using Amplify and Echo – Productivity Nugget #143

How are you using your real estate website? What are you achieving with your real estate blogging? I work with my real estate coaching clients on using content creation for lead generation and lead conversion. We want to use the real estate website as the hub of their inbound marketing. On their website and in [...]

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