Yesterday I talked with Garron Selliken about The Moment. The Moment could happen in real life or online.
7 Reasons Why Your Real Estate Website Has A Lead Conversion Problem
1. You lie.
In your marketing and on your real estate website you say you are different. You give a different level of service. You are not like all the other real estate agents. Yet you use a template real estate website that looks like every other real estate agent. Do your actions match your words? Or are you just selling me and pitching me?
It’s so interesting to me that real estate agents that tell me that they don’t see themselves as sales people and don’t like sales people and feel like sales is an ugly thing, do this.
The worst sales tactic that exists. Say one thing just to get the client, but really aren’t demonstrating the actions.
2. It’s confusing.
The human brain can only process so many choices or options. How many different links, buttons are showing above the fold on your real estate website? How many choices are you giving me?
Are you making the choices I want obvious?
3. There is no contact form
Click here to email me. Annoying. Know why? I use gmail. Many people do. Many people use yahoo, or hotmail, or etc. When you use those email me links you are making it difficult for people like me to contact you.
4. There is no way to connect
Let’s be real. Social media is making some impact. 450,000,000 million people on facebook. News channels, corporations have twitter accounts. You might give me a way to contact you, but you are not giving me a way to connect with you.
5. Updated, timely and relevant information
Your real estate website is static. It looks like a brochure. There are some Seller and Buyer Resource pages, but there doesn’t seem to be anything that is timely or relevant.
How do I know that you are an authority?
6. Call to actions buttons
I searched on google about real estate market stats in my local area. I found the blog post you wrote about the number of homes expiring and the percentage price drop. You really look like you know what you are talking about, which is good because I’m thinking of selling. I’m just not sure if I will be a short sale or not. But what do I do?
You don’t tell me what to do next. How to contact you. What to read now. What to download. Where to go.
What should I do now?
7. There is no consistency
When I go to search for homes, it takes me to another website. When I go to read your blog, I go to another website.
I understand that people once had to leave their house to go to an “outhouse” to do their “business” 100 years ago. We eventually figured out plumbing though. We have also figured out how to make your IDX MLS home search show up on your website, not be a separate platform. The same goes for your blog.
Why am I jumping all over the internet for YOUR information and now I lost the place where I started?