7 Reasons Your Real Estate Website Has A Lead Conversion Problem

7 Reasons Why Your Real Estate Website Has A Lead Conversion Problem

Yesterday I talked with Garron Selliken about The Moment. The Moment could happen in real life or online.

7 Reasons Why Your Real Estate Website Has A Lead Conversion Problem

1. You lie.

In your marketing and on your real estate website you say you are different. You give a different level of service. You are not like all the other real estate agents. Yet you use a template real estate website that looks like every other real estate agent. Do your actions match your words? Or are you just selling me and pitching me?

It’s so interesting to me that real estate agents that tell me that they don’t see themselves as sales people and don’t like sales people and feel like sales is an ugly thing, do this.

The worst sales tactic that exists. Say one thing just to get the client, but really aren’t demonstrating the actions.

2. It’s confusing.

The human brain can only process so many choices or options. How many different links, buttons are showing above the fold on your real estate website? How many choices are you giving me?

Are you making the choices I want obvious?

3. There is no contact form

Click here to email me. Annoying. Know why? I use gmail. Many people do. Many people use yahoo, or hotmail, or etc. When you use those email me links you are making it difficult for people like me to contact you.

4. There is no way to connect

Let’s be real. Social media is making some impact. 450,000,000 million people on facebook. News channels, corporations have twitter accounts. You might give me a way to contact you, but you are not giving me a way to connect with you.

5. Updated, timely and relevant information

Your real estate website is static. It looks like a brochure. There are some Seller and Buyer Resource pages, but there doesn’t seem to be anything that is timely or relevant.

How do I know that you are an authority?

6. Call to actions buttons

I searched on google about real estate market stats in my local area. I found the blog post you wrote about the number of homes expiring and the percentage price drop. You really look like you know what you are talking about, which is good because I’m thinking of selling. I’m just not sure if I will be a short sale or not. But what do I do?

You don’t tell me what to do next. How to contact you. What to read now. What to download. Where to go.

What should I do now?

7. There is no consistency

When I go to search for homes, it takes me to another website. When I go to read your blog, I go to another website.

I understand that people once had to leave their house to go to an “outhouse” to do their “business” 100 years ago. We eventually figured out plumbing though. We have also figured out how to make your IDX MLS home search show up on your website, not be a separate platform. The same goes for your blog.

Why am I jumping all over the internet for YOUR information and now I lost the place where I started?

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http://iciclecreekrealestate.com Geordie Romer | Leavenworth WA

Darin- Thanks for opening my eyes to the contact form dilemma. I have always felt the exact opposite.

My pet peeve is how you have your email listed as darinpersinger AT gmail DOT com. I love the mailto: link – I think it’s great that it connects to my default email provider. Of course, I’m not always at my primary computer, so at those times I do I like a contact form to fill out.

(Do I get spam from having the mailto: link? probably. Do I get spam from some of the contact pages I have? yep. Sad, but true, spam is the cost of doing business by email.)

Anyhow, my site now has both contact options at the very top of my sidebar. Both a mailto: link and a basic contact form.

Check back in with me in a month. Let’s see how many folks use it. (Any bets?)
http://iciclecreekrealestate.com Geordie Romer | Leavenworth WA

PS… You can use gmail as a default which will allow you to enter the world of mailto:

http://lifehacker.com/129818/ask-lifehacker–gmail-as-default-mail-program
darin

Both are the way to go – just think about how many people don’t have email has a default – or maybe they are searching for real estate from their office computer and don’t want to email you from that email address….

Good link – thanks for sharing – I do have it set to default actually. I just think about how many don’t know how or don’t even care to do it.

As for as conversion with the form – I guess it depends on how much traffic you get. I bet you get two!
darin

Geordie – unless you changed something – you have the right idea – the email address is visible with a mailto link attached to it.
GO visit http://iciclecreekrealestate.com/ to see the right way to use the mailto link.
http://iciclecreekrealestate.com Geordie Romer | Leavenworth WA

Yeah, I’ve always had the email addresses visable AND clickable. It will be interesting to see what kind of response I get from the contact form. We certainly get a healthy amount of contacts from our other forms and our IDX registration.
darin

IDX is by for and away going to be #1.

Now that I know that you had the email visible, I withdraw my 2 guess. I don’t think you will see any change over the next 30 days.

You are doing so many right things. Other agents should use your site as a blueprint to model. But then again you get what you pay for, Tomato or Homequest or any other type of custom design.
http://productivityjunkies.com/real-estate-coaching/getting-your-website-to-convert/ Getting Your Website To Convert

[...] Is your real estate website converting leads? [...]
http://www.lakeandcityhomes.com/madison.php Madison homes

Great post, Darin! I don’t choose to make my email address visible or to use a link (i feel that using a form keeps spam down and works better for people using public computers) but other than that, I’m in total agreement!
darin

thanks jolenta!
http://www.lakeandcityhomes.com Jolenta Averill

I just re-read this post and almost laughed out loud at the outhouse analogy. Funny, funny stuff!
http://productivityjunkies.com/real-estate-coaching/realtor-website-lead-conversion-stay-above-the-fold/ Realtor Website Lead Conversion – Stay Above The Fold | Real Estate Coaching Productivity Junkies – Social Media

[...] Your Realtor website lead conversion problem could be one of these 7 reasons. [...]

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