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Conversion is EVERYTHING and it starts with Conversation – Productivity Nugget #006

In this Productivity Nugget I talk about why you don’t need to spend money trying to increase your page views, visits, or hits. I know many online marketing experts and social media guru’s are selling the magic pill or the latest ninja tactic. None of that matters though.

The honest truth is that the internet and social media is not some magical tool that will make your business survive and make a million dollars.

What matters is conversion. All the website traffic in the world doesn’t matter without conversion. All the twitter followers in the world don’t matter without conversion.

Conversion starts with conversation.

Conversation starts with listening, engagement and connection. You need to be interested. You need to provide value.

Stop worrying so much about your page views, views and hits. Get focused on having a conversation with the people that are currently visiting your real estate website and with your current twitter followers.

If you focus on the people in your social networks and visiting your real estate website instead of the stats in your analytics you’ll get your return on investment.

     
"Darin, just wanted to let you know I've really been enjoying your newsletters. You've taken your email marketing to a whole new level, keep up the good storytelling man." -- Brian Tercero

"You provide the best email content of any (email) list I'm on." -- Greg Grospitch, Co-Founder and COO of Verified Agent

"If you aren't getting Darin Persinger's daily email you are really missing out." --Chris Smith, Chief Evangelist Inman News

  • http://www.MelissaDale.com Melissa Dale

    Darin-
    Really great advice! I totally believe what you are saying and have taken a liking to Jennifer Allan’s Sell With Soul philosophy which matches what you are saying. I am a newbie agent (3 1/2 months since passing the exam!) and have been out there making new friends and building relationships and you know what? I am having so much fun doing it! Thanks for the great advice and by the way, I am having a hard time deciding which look I like better; clean shaven or rugged look! Cute either way!
    My blog melissadale.wordpress.com