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Do You Have The Mindset Of A Small Business Or An Individual? – Productivity Nugget #147

Written by darin in Productivity Nugget, real estate coaching

“What you do is what matters, not what you think or say or plan.”
— Jason Fried

Obsessed With Jason Fried

I’ve always been intrigued by Jason Fried of 37Signals but over the last couple weeks have become obsessed with his insights and philosophy.

Jason has written a couple books and his company makes Project Management and Productivity Tools.

Do You Have A Small Business Mindset?

As I talk about in the real estate training video, Jason Fried caught my attention when he said his company builds products for the small business. A small business will invest. A small business doesn’t like free.

Free lacks support and security.

“I believe you, the real estate agent, can determine your own destiny because you have a choice to either: 1. Practice real estate as a job 2. Run your real estate practice as a business” – Gary Keller Millionaire Real Estate Agent

A small business wants to know that the product and service they are using is going to be around and have service and support when they need it.

I see so many real estate agents NOT acting like a small business. They are always looking for the FREE version. The FREE real estate training. The FREE service.

I get it!

I’ve bootstrapped too and still do in many cases of my business. I run very lean, but I also invest in my business, myself and my clients.

  • I have invested in hard products like my MacBook and FlipCam.
  • I have invested in personal and business development by purchasing products and 1 to 1 consulting. I belong to a Coaching University, that I pay a monthly subscription for.
  • I have invested in software like ScreenFlow, Dictate and Scribe.
  • I pay for a product to help me optimize my online presence called ScribeSEO.
  • I pay for my CRM, ContactMe, plus I use the paid version of MailChimp.
  • I pay Amazon to host all my videos.
  • I pay a monthly fee to ZumoDrive to keep all my content backed up on the cloud.

I’m committed to my business. I know I have to invest in it because after all….

“You Get What You Pay For!”

What do you think? Why should someone invest in a product or service or look for the FREE version? Leave me a comment!

     
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  • http://www.techsavvyagent.com Chris Smith

    Dead on post. The whole concept of lead with revenue has always been one that I have questioned a bit. Can you imagine any start up spending ZERO until after 6 or 12 months in the market? They would never make it that far and sadly many agents don’t either for the exact reasons that you brought up!

  • darin

    Chris – I get cutting out the waste. But so many people take that lead with revenue with a penny wise, pound foolish mentality.

    I can also save money by not changing the oil in my car. That only saves me money for so long until it ends up costing WAY more than I saved.

    Thanks for the comment TechSavvyAgent!!!

  • http://www.RealtyV2.com Jeffrey Douglass

    Darin, I have been following you for some time and really enjoy your perspective. After watching your video on think of yourself as a small business, I decided to incorporate it into a series of blog posts on Social Media and real estate that I am doing.

    You can see the post here.

    http://www.realtyv2.com/2010/09/dont-be-cheap/

    Thanks again and keep up the great work.

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