Inbound Marketing
Inbound marketing is my favorite term right now. It’s not internet marketing. It’s not social media. It’s all this and more combined.
Inbound marketing is about getting found.
It’s getting found by your target audience that you want, with the message that you want them to find. The reason why you need to use inbound marketing as a part of your real estate business development strategy is that’s where the people are. Real estate buyers and sellers are online looking for information. Heck, all consumers are online looking for information!
We filter out all the things that we don’t want. All these marketing messages that we want nothing to do with. TiVo, DVR, Netflix, caller ID, spam filters, privacy settings, iPods…all these things help filter out marketing messages we don’t want to hear.
What is your real estate business development strategy?
NAR says 90% plus of homebuyers start their home search online. That’s a huge segment of the real estate buying population. Why aren’t you there? If you are there, are you being effective? Are you measuring your inbound marketing?
I have to believe that homeowners are searching too. Trying to figure out what’s going on. What’s a loan modification? What is a short sale process? Where is the real estate market right now? How much value is my home losing?
These are things that homeowners are out there searching for online. Looking for answers to questions.
The question becomes for you…is your real estate business develop strategy helping you get found when sellers and buyers search for information? Are will your competition to get found?
Learn how inbound marketing can help your
real estate business development
"If you aren't getting Darin's daily email, you are missing out." -- Chris Smith, Inman News Chief Evangelist
I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge
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