“Make everything as simple as possible, but not simpler.” – Albert Einstein
In this Productivity Nugget I talk about lead generation and lead conversion. We tend to make things complex. Making things complex is easy. I share with you what I feel lead generation and lead conversion are at its simplest form.
Are you making your Lead Generation too complex?
This isn’t rocket science. This isn’t even science. Business Development is about meeting people that have a need or desire for the product or service you offer.
You do that by first starting conversations, meeting people and learning about them.
Do they have a need or desire that you can help with?
You don’t. Ok. But who does?
That’s how you really serve and build a business.
Lead Conversion Made Simple
So great, you met some people. They might have a need or desire for your product or service, but not at this exact moment. So this is where lead conversion, follow up and maintaining the relationship matters.
Just remember lead generation is easy, lead conversion is hard.












I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields