Lead Generation & Lead Conversion Made Simple – Productivity #164

“Make everything as simple as possible, but not simpler.” – Albert Einstein

In this Productivity Nugget I talk about lead generation and lead conversion. We tend to make things complex. Making things complex is easy. I share with you what I feel lead generation and lead conversion are at its simplest form.

Are you making your Lead Generation too complex?

This isn’t rocket science. This isn’t even science. Business Development is about meeting people that have a need or desire for the product or service you offer.

You do that by first starting conversations, meeting people and learning about them.

Do they have a need or desire that you can help with?

You don’t. Ok. But who does?

That’s how you really serve and build a business.

Lead Conversion Made Simple

So great, you met some people. They might have a need or desire for your product or service, but not at this exact moment. So this is where lead conversion, follow up and maintaining the relationship matters.

Just remember lead generation is easy, lead conversion is hard.