“Tomorrow, and tomorrow, and tomorrow,
Creeps in this petty pace from day to day.” Macbeth, William Shakespeare
Many times, the challenge of increasing business and sales is not knowing what to do or even how to do it.
Most business owners and sales people I talk with, know what to do and how to do it. They just don’t have time to do it.
Does that sound like you?
Sometimes, it’s a matter of procrastination. Sometimes, it’s time management. Other times its just about not being able to focus on the essential and commit to doing less.
I’ve committed to creating the habit of daily exercise and had an AHA that I wanted to share with you in this Productivity Nugget. Excuse the sweat, I recorded this just as I finished working out.
Time Blocking
What is time blocking?
To me, time blocking or batching is committing to working a single project or task for certain length of time.
Let’s say you want to start exercising. You commit to first blocking out 20-30 minutes a day to do it. In the computer and programming world batch processing is setting up jobs so they can be run to completion without manual intervention. I want you to think of time blocking or batching as working on a single task or project without distraction.
Time Scheduling
What is time scheduling?
Time scheduling is committing to working on a project or task at a specific time in the day or week.
Again, using exercise as the example, with time scheduling you would commit to working out every morning at 6:00 am.
Time blocking and time scheduling can be very similar but do you see how they are subtly different?
The problem with Time Scheduling
You don’t work in an industry that you can really control your schedule. I know coaches and trainers and even your managers and brokers tell you that the way to increase productivity and sales is by controlling your schedule, but maybe they forgot what it’s like to sell real estate.
I know it was difficult for me to “control” my schedule when I sold real estate and it’s difficult even now, with my travel schedule and speaking around North America.
Is it difficult for you to control your schedule?
I’m sure you could do better and not drop everything for the urgent, but don’t you sometimes have a buyer coming in from out of the area. Or maybe your kid is sick at school. Or maybe you need to work extra long on a short sale or sit on the phone with a bank.
No plan survives its collision with reality.
So when you time block and time schedule, and then reality happens, so you don’t get to work out at 6:00 am or do your lead generation from 9-11, it is so easy to get down on yourself, feel frustrated, make excuses and say you will just try again tomorrow.
But tomorrow means, it didn’t get done today.
My solution
Commit more to the process of time blocking instead of time scheduling. Get your exercise in today. If you can’t do it at 6:00 am, do it 6:00 pm. If you can’t do your lead generation at 9:00 am, get it done at 2:00 pm. Just get it done.
As I said in the video, if you erase it, then replace it.











I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields