In my 1-2-1 Business Development Formula for real estate agents – the first 1, I suggest that you should spend 1 hour a day creating content. This doesn’t always mean real estate blogging.
This could mean creating a landing page for you real estate blog, website.
Or updating your listing conversation or buyer consultation.
Filming and editing a video. There are lots of way just to use video in real estate blogging.
Not at all.
On my Productivity Junkies Facebook page we are having a discussion about content creation. How long should it take? Can you create a real estate blog post in under an hour that provides value? Is it OK to duplicate content?
Tabitha Zesch wrote,
“A quality post that provides value to the consumer and is interesting to read will take at least an hour to write. Some agents want to do that, but many don’t have the desire or time.”
Dale Chumbley responded by saying,
“How can you decide what provides value to the consumer? How can you say it takes at least an hour to write a post with value? Doesn’t the consumer determine if a post has value or not?
I would argue I’ve been writing one post every single day for almost 4 months and providing huge value to my consumers (the comments, emails and numbers would back up this statement). No post takes me anywhere close to an hour to write. Most people won’t read more than 300-400 words. Add photos, videos (that are short) to engage with your audience.”
Mitch Joel writes a blog called six pixels of separation. His blog post Marketing In Twenty Minutes (Or Less) gives the idea of shorten the time you put into your blog post. By keeping it short, you may not finish your thought, but this might allow for more comments and engagement.
So don’t worry about not having enough time for your real estate blogging. If you don’t have an hour, start with 20 minutes or even 15 minutes. Just start.
