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“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
"Of the 20 years I've spent in real estate, I've never received the type of training and coaching that truly engages my clients in the way that creates results I was looking for. Darin's strategies are simple, powerful, inexpensive & most of all, productive beyond my expectations." - Stacey McVey 
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge
I am the owner of a very young company that was growing faster than I was ready for. I had a head FULL of wonderful ideas and I had a vision. I found myself not being able to accomplish many of my goals, due to the lack of focus. I was jumping from one project to another, while completing none of them. I WAS the shiny object chaser. Thanks to Darin, I don't see shiny objects any longer...I have my eye on the one thing that counts...what works for me and what is best for MY company.
I made the commitment to coaching the moment I knew I could trust Darin. I felt like I needed someone that had been in the trenches and continued to educate themselves. I found all of that in Darin. - Elizabeth Cooper-Golden
"Levels is working great! It's really helping me stay very organized and scheduled. I just listed a house today, I'm doing another listing presentation tomorrow, I did showings Sunday and last night. I should be listing another property this week and a possible offer on a property." - Sonia Lyonnais
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"When this program had started, I had only 4 deals closed for the entire year. Since starting in Levels, I have added 3 listings, wrote 7 offers and will have closed 3 deals." - Rich Ganim
Real estate lead generation is easy.
Every day your MLS generates leads for your real estate business. The MLS tells you what listings have expired. Those are leads.
Every day, if you took a different route to and from work you would come across a FSBO. That FSBO is a lead.
Those are all leads and you didn’t have to do a damn thing to generate them.
The challenge was, as a real estate agent, from 2002-2007 or so, you didn’t really need to have a real estate lead generation strategy. Buyers and sellers were generating AND converting themselves. They were closing you. Sellers were telling you at what price they were going to list their home. Buyers were telling you at what price they were going to offer. And it worked.
For most real estate agents, this is still happening. But now it’s not working.
“In a prosperous market, there are usually many agents relying on passive lead generators, causal referrals, and luck to create business. I call the Lead Receiving. Unfortunately, real estate agents who are in the business of Lead Receiving may find themselves selling very few houses when the market shifts.” – Gary Keller, Millionaire Real Estate Agent
So, now what do you do?
Why Lead Generation Isn’t The Answer For Many
Back during that boom time, even if you were lead generation or lead receiving, you probably didn’t make as much money as you could have. I guarantee you didn’t make as much money as you could have. The reason I can guarantee that, is if you are like 98% real estate agents you don’t have a follow up, lead conversion process.
That meant you missed out on transactions, just because of your lack of follow up.
People tell you to lead generate, lead generate, lead generate all day long. But lead generation is just one step, a small step in the over all sales and business development strategy.
Your real estate lead generation strategy could involve internet marketing, real estate blogging, print advertising, posting on craigslist, using facebook, using twitter, creating video, building a referral network, phone prospecting expireds and fsbos, staying in contact with your sphere, doing open houses, direct mail and networking. But if you don’t have a lead conversion or follow up system you are actually wasting time and money on generating those leads.
Lead Conversion Is Underrated
Doing lead generation activities without having a lead conversion plan is like exercising while you continue to smoke and eat junk food. It’s better than not exercising at all, but you are not getting the full benefits of your effort because you fail to change other unhealthy habits.
Micheal Gerber writes in E-Myth Mastery, “…without a disciplined focus on lead conversion, your company cannot achieve the objective of becoming world class.”
Let me make that more blunt. With out a real estate lead conversion strategy in today’s market you will fail and go out of business. You will make excuses about why you failed and blame the market and the mortgage industry. You will blame government and wall street. You will speak fondly of the good all days when you made $200,000 year, when you had no systems and no strategy. You will fail and never take responsibility for your lack of having a lead conversion or follow up system. Micheal goes more in depth about lead conversion,
“The lead conversion discipline enables you to convert every possible opportunity your company will ever have into revenue, to the degree that is possible, which in turn will grow your company, which in turn will expand your company’s reach, which will in turn touch more people, which will in turn creates more awareness, acceptance and preference for your brand, which will in turn achieve your objective, which is to become the preeminent company in your chosen market, in your chosen industry, in your chosen worlds, the ultimate realization of your vision.”
So do you have a lead generation or a lead conversion problem?
Do you have enough leads that if converted you would reach your goals? The answer to that question will tell you what your problem is.
Oh by the way, failing to sell a listing is a conversion issue also.
In Productivity Junkies Coaching I work with you on your real estate lead generation and lead conversion.
We create systems and action plans for you to stay connected and systematically follow up.
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