Real Estate Video Property Tour, Real Estate Video Coaching

Real Estate Video Property Tour – Productivity Nugget #120

Last week I shared 6 Ways You Can Use Video Blogging In Real Estate.

For the #3 way I was stumped at finding awesome property tours of listings. I searched google and youtube. I asked on twitter and facebook.

I was looking for something that wasn’t professional. I was looking for something that was authentic. Done by the agent. That was simple, that anyone would be able to do.

Not being able to find one at the time of publishing that Productivity Nugget, I decided to do one myself.

This is my take on a Real Estate Video Property Tour

Real Estate Video Property Tour Tips

1. The Opening

Have an energetic, fun opening with you in the screenshot, introducing the home and yourself.

2. Highlights

You don’t need to show everything, show the best features to get buyers excited. Get behind the camera now and let the home be the star. I showed off the open living room, kitchen and dining room.

3. Share a favorite feature

Jump back in front of the camera and tell a story, help the potential buyer imagine using that space. I jumped back in front of the camera to show off the home theater.

4. The Ending

I loved that this home had a putting green so I used that as my closing, with a call to action and my contact info. Find the favorite feature of your listing and do the same. Maybe your sitting by the fire place. Maybe you are enjoying the view. Maybe you are in the kitchen. Just don’t forget to tell them how to contact you!

Can I Create A Real Estate Video Property Tour Like This Darin?

Yes!

I used the same equipment to do this property tour video as I do to make my Productivity Nuggets.

Just my FlipCam and my laptop.

It took me 10 minutes to film from start to finish. Remember, I’m just filming nuggets of content, not doing a walk through. I never filmed for more than 25 seconds in a row. I did 9 different nuggets. I ended up not using one of them, so what you see in the finished product is 8 different nuggets of video edited together.

Can I Do The Editing Myself Though Darin? Isn’t That Complicated?

Yes, you can do the editing yourself. It is not complicated.

It took me about 5 minutes to do all the edits and actually put the video you see together. I keep my edits simple and use the FlipShare editing software that comes built in to my FlipCam. To edit the video all you do is click and drag. You click on a slider to move to the point that you want the video to start and end. After you make that edit you just click and drag the small videos you have made to put them in the order you want. The software does all the fade in and fade out for you.

Another Example Of A Real Estate Video Property Tour

While I was writing this Productivity Nugget, I got a tweet from Kristin LaVanway of the East Valley Team, in Phoenix, AZ. She shared with me a real estate video property tour that they just did for a new listing at 18554 N Carmen in Maricopa, AZ. I think this is another great example. Watch theirs, watch mine and see if you get some ideas on how to make your own fun, entertaining, creative video that will help bring the buyers in and make your sellers happy.

In Productivity Junkies Coaching I work with you on your content creation, like blogging, video and technology and social media.

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http://www.c21dairyland.com Kelly Rau

Great clip Darin, thanks for the tips! We have been entertaining the idea for the last couple of weeks even took a few video tours but wasn’t quite sure how we wanted to put them together. Again, great advice, we look forward to taking it!
http://www.videotourslongisland.com steve

or you could try this http://www.hdhathomes.com/tours/841_tourb.html
http://p1fran.com Todd Waller

Darin,

Bummed I missed the tweets asking for examples of walkthroughs!

Here’s my WellcomeMat.com profile with three property walk-throughs http://www.wellcomemat.com/ProfessionalOneRealEstate . As you will see, I’ve also replicated that style for my business walk-throughs as well.

My two cents?

People searching for their next home are more interested in experiencing the property than anything else. I’ve ‘split tested’ a professionally shot walk through with my ‘on the fly’ walk through. What I’ve found is a much more positive, visceral reaction to my ‘on the fly’ videos.

I think the reason for this is that the quality production screams advertisement/marketing. With as many ads as we see in a given day, I think our consumer radar automatically screens out the professional video.

Todd
http://www.amazingvideotours.com/WPblog/ Steve Schwartz

If you are only looking at video as just a means to sell a listing, your missing out on the other 75% of the value of video.

Think of video in the same light as you think about open houses. Why do you do them? You do them because they, #1 Make your Seller Happy. But there’s way more to it than that. When you sit in an open house you, #2 Have the opportunity to pick up buyers. Even if they don’t buy that house, when you make a good impression on them, you can become their agent (assuming they are not already represented, of course). #3 The neighbors see you doing an open house (if not several times) and they say, “I want to list with that agent too, look how hard they’re working”.

Back to video. Video (when done well) make sellers happy. When you’ve got videos all over the internet, buyers see them – and just might call YOU for the showing. Then there’s the neighbors who see the video – When you do video well, no one gets as excited about it as the seller. They email the link to EVERYONE – and those people say, “wow, look what a great job he’s doing marketing the Jones’ house, I want to list with that agent too”. I’ve done 4 videos on the same street because of this – same agent got every listing because the neighbors saw the videos.

So what did video just do for you? Made your seller happy, picked up some buyers, and picked up some additional listings. That’s the real value of a video done well. But it gets better….

Video syndicates like wildfire on the internet. One video uploaded to 10 video hosting sites can syndicate 1000 times. If you do it right, and put your primary URL in the description, you just created hundreds of link backs to your primary site, elevating it in the mind of the ever so important Google spider. Hidden benefit of video —- awesome SEO!

So I respectfully disagree with the comment that consumers don’t like professional jobs. Pro jobs get you noticed, make your seller’s raving fans, and hold viewers (buyers) interest. Last year my videos got watched on average, 4 minutes – with all the agent’s contact info sitting in front of the viewer the whole time. Bad video just makes everyone click the little X as fast as they can. Bad video can actually hurt the whole original goal, which is getting them to call for a showing.

Yes – I shoot professionally, and my opinion is admittedly biased, BUT I started out as a Realtor doing videos of my own listings. I’ve seen it work in every respect mentioned above. I know there is enough listings to go around, so I encourage agents to do it themselves, and put in the time to get good at it! I teach them, via my blog, and regular classes how to do it themselves all the time.
darin

I know the last Steve that made the lengthy comment, I don’t know the other Steve.

The Steve with more lenghty comment that was contributing some ideas and insights I know provides valuable products, services and instruction to the real estate community.

He is involved online and offline at BarCamps.

Steve – I tend to agree with idea of to much gloss is a turn off. But that is just me POV and I could be projecting that ideal on to consumers.

I also want the agent involved in the production and someone in front of the camera at moments. Not the whole time. Just moments.

I watched the other Steve’s pro – video and it wasn’t entertaining to me at all. It was long and unmemorable which I think makes the house unmemorable.

I think content is king. The gloss is secondary or even tertiary.