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Realtor Marketing Lifestyle Branding with Wendy Forsythe – Productivity Nugget #131



Realtor marketing is changing.

The days of a Realtor marketing on a bus bench or grocery cart or even in the yellow pages are gone.

Wendy Forsythe, VP of Broker Services, for Better Homes and Gardens Real Estate sat down with me at BuzzRE to talk about Realtor marketing and lifestyle branding.

There is been a shift in marketing and branding. I shared in Productivity Nugget What You Can Learn From NBC About Branding that you no longer control your brand. The consumer and community do.

You were also asked When You Think Girl Scouts, What Comes To Mind? Is your brand as strong as the Girl Scouts?

Social media is changing how marketing, branding and business development work.

Are you still trying to control your brand?

Are you still doing marketing that is outdated and expensive?

Learn how Productivity Junkies Coaching can help you with your

real estate marketing and creating a brand that engages

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  • http://bit.ly/brno0T Kelly

    Palo Alto wrote an interesting White Paper about the affects of social media and business this one is tailored specifically to the user ability of FB check this out http://bit.ly/brno0T

  • darin

    Kelly –

    I’m gonna let you keep posting your comments because I think its an interesting case study in SPAMMING that I can show the Productivity Junkies community.

    You spammed here http://productivityjunkies.com/productivity-nugget/how-to-listen-in-social-media-tips-for-real-estate-agents-with-jeff-turner-productivity-nugget-128/ ALSO.

    Linking back to a company that you say you are a consultant for. I wonder if Palo Alto Networks is ok and approving your SPAMMING?

    PJ’s notice on Kelly doesn’t really provide value to the community – only leaving a comment so they can leave a link. THIS IS A HUGE NO-NO!

    Provide value to the community you are trying to belong to. Being interesting by being interested. People will click on the name, which is linked to your URL, to see more info about you.

    KELLY – do you feel like your comment and link have anything to do with my blog post and video with Wendy? Please explain how they are linked together.

  • http://raillife.com/blog Rail Life

    More cool stuff, Darin!

    “We believe in walking the walk”

    Yes, they do. It has been cool to see and talk to Wendy and Sherry at BlogWorld etc practicing what they preach. They have done / are doing some really cool things in the real estate industry and in the “Re.net”

  • http://productivityjunkies.com/real-estate-coaching/realtor-marketing-tips-what-you-can-learn-from-sam-adams-marketing-productivity-nugget-149/ Realtor Marketing Tips – What you Can Learn From Sam Adams Marketing

    [...] better way to go might by lifestyle branding, like what Wendy Forsythe shared with me. Or activity based marketing suggested by Jeff Bernheisel. [...]

  • http://productivityjunkies.com/real-estate-coaching/creating-a-logo-for-your-real-estate-business/ Creating A Logo For Your Real Estate Business

    [...] branding especially doesn’t seem to be about logo design or self promotion anymore. Check out Lifestyle Branding For Realtors with Wendy Forsythe and What you can learn from the Girls [...]

  • http://josephhollak.com/ Joseph Hollak

    Darin,

    Great video – I watched the entire six minutes, which is a rarity for web vids. Kudos to both of you really.

    Keep up the great work.

    One question I just thought of though, does your camera allow for a lav mic?

    Joseph Hollak

  • darin

    Thanks Joseph!!!

    My camera – the FLIP does not, but new Kodak does.