Realtor marketing is changing.
The days of a Realtor marketing on a bus bench or grocery cart or even in the yellow pages are gone.
Wendy Forsythe, VP of Broker Services, for Better Homes and Gardens Real Estate sat down with me at BuzzRE to talk about Realtor marketing and lifestyle branding.
There is been a shift in marketing and branding. I shared in Productivity Nugget What You Can Learn From NBC About Branding that you no longer control your brand. The consumer and community do.
You were also asked When You Think Girl Scouts, What Comes To Mind? Is your brand as strong as the Girl Scouts?
Social media is changing how marketing, branding and business development work.
Are you still trying to control your brand?
Are you still doing marketing that is outdated and expensive?












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[...] better way to go might by lifestyle branding, like what Wendy Forsythe shared with me. Or activity based marketing suggested by Jeff Bernheisel. [...]