
“Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown
In this real estate training video, I talk about the importance of Storytelling.
In real estate sales presentations or in objection handling, you could try to present facts and figures or combat their question with market stats, but what I have found is that a story is more powerful. And storytelling doesn’t have to only be in person. You could do this via real estate blogging.
Real estate blogging is a great opportunity to share a story about your activity as a real estate agent working for a seller, buyer or being involved in your community.
When I’m talking about storytelling in real estate, I don’t mean telling fictional stories. I mean sharing about a past homeseller you worked with that decided to stage their home after no offers. Or about a homeseller that priced their home at the right price to start off with versus reducing the price later. You can blend your 10/20 Rule, local real estate market stats and the experience of real homeseller into your story.
You can do the same for a home buyer. Share your personal experience, the experience of another homebuyer, so the homebuyer you are working with, has a frame of reference to work from. Allow them to become the character in the story.
Don’t have any experiences for storytelling?
I’m sure you do, but if you are struggling to think of some, ask real estate agents on facebook or in your own office. When I’m doing a real estate training and we are talking about storytelling I ask the real estate agents in the session to share stories and you would be amazed at how many real estate agents have present, relevant stories to that you can borrow.
Remember, facts and figures and market stats are good to help someone justify a decision, but humans are emotional creatures.
Do you have a story to share with your homeseller or homebuyer that they could relate to?
In my Solutions Coaching Program, I work with you on creating content and your story to help you grow your real estate blog and real estate business.
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“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
I wanted to start to build a team and with Darin's coaching I have added 2 full
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and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
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"Of the 20 years I've spent in real estate, I've never received the type of training and coaching that truly engages my clients in the way that creates results I was looking for. Darin's strategies are simple, powerful, inexpensive & most of all, productive beyond my expectations." - Stacey McVey
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
I am the owner of a very young company that was growing faster than I was ready for. I had a head FULL of wonderful ideas and I had a vision. I found myself not being able to accomplish many of my goals, due to the lack of focus. I was jumping from one project to another, while completing none of them. I WAS the shiny object chaser. Thanks to Darin, I don't see shiny objects any longer...I have my eye on the one thing that counts...what works for me and what is best for MY company.
I made the commitment to coaching the moment I knew I could trust Darin. I felt like I needed someone that had been in the trenches and continued to educate themselves. I found all of that in Darin. - Elizabeth Cooper-Golden
"Levels is working great! It's really helping me stay very organized and scheduled. I just listed a house today, I'm doing another listing presentation tomorrow, I did showings Sunday and last night. I should be listing another property this week and a possible offer on a property." - Sonia Lyonnais
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"When this program had started, I had only 4 deals closed for the entire year. Since starting in Levels, I have added 3 listings, wrote 7 offers and will have closed 3 deals." - Rich Ganim

