This video goes along with The 7 A’s how to blend your social media marketing and offline business development strategy presentation that I gave to real estate agents at Virtual Bar Camp
Obviously there are seven key areas to focus on and I’ll be sharing those over the next seven days.
The first focus area is Audience
The second focus area is Availability
The third focus area is Acknowledge
The fourth focus area is Approachability
The fifth focus area is Appreciate
The sixth focus area is Authority
To be a person of influence, you need to become the authority in your real estate business. You can do this in many ways. By sharing real estate market updates, community events, local business info, etc.
You want to become the resource that your audience trusts. You become referable with you are the Authority and Trusted Advisor. If you don’t stand out from the pack, you will always have to chase business and ask for referrals.
When I’m coaching real estate agents on becoming the authority, I share with them the key is to create content.
If you are not sure what content to create. Look at you are passionate about that is involved in your industry, community or market place, learn it and then share it. That’s all it really takes. This might sound like simplistic coaching, but really that’s how you position yourself as the authority. Learn it then share it.