This video goes along with The 7 A’s how to blend your social media marketing and offline business development strategy presentation that I gave to real estate agents at Virtual Bar Camp
Obviously there are seven key areas to focus on and I’ll be sharing those over the next seven days.
The first focus area is Audience
The second focus area is Availability
The third focus area is Acknowledge
The fourth focus area is Approachability
The fifth focus area is Appreciate
The sixth focus area is Authority
To be a person of influence, you need to become the authority in your real estate business. You can do this in many ways. By sharing real estate market updates, community events, local business info, etc.
You want to become the resource that your audience trusts. You become referable with you are the Authority and Trusted Advisor. If you don’t stand out from the pack, you will always have to chase business and ask for referrals.
When I’m coaching real estate agents on becoming the authority, I share with them the key is to create content.
If you are not sure what content to create. Look at you are passionate about that is involved in your industry, community or market place, learn it and then share it. That’s all it really takes. This might sound like simplistic coaching, but really that’s how you position yourself as the authority. Learn it then share it.
"If you aren't getting Darin's daily email, you are missing out." -- Chris Smith, Inman News Chief Evangelist
I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge
[...] How do I know that you are an authority? [...]