When You Think Girl Scouts, What Comes To Mind? – Productivity Nugget #079

It’s that time of year!

Girl Scout cookie season! Whether you see them at your church, at your work, around your community or they are knocking on your door, you can finally get your hands on some Thin Mints and Samoas.

I know the Girl Scouts do more than sell cookies, but isn’t that the first thing that comes to mind?

While at the grocery store the other day, I bought 4 boxes from a young lady that had set up a stand with her mother. And it got me thinking…I put out this tweet:

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When A Real Estate Consumer Thinks Of  You, What Comes To Mind?

Do you and your real estate business have a brand, an image or a unique selling proposition that is so strong, that when someone thinks of you, they zone in on what you do? What if I asked your sphere of influence? If I asked the top 100 people in your database what they think of when I say your name, what will be their response?

What if we asked that group about the Girl Scouts? I bet they would say cookies!!!

Here is what is interesting to me about Girl Scout cookies. They don’t advertise. They don’t have a marketing campaign. They aren’t utilizing social media to listen, engage, and connect with their audience. Yet, when we think Girl Scouts, we think cookies.

What can you learn from the Girls Scouts and apply to your real estate business?

How can you be more like the Girl Scouts?


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