Chris Brogan wrote about which crowds are you blogging to.
In that blog post, he is talking about blogging for colleagues vs. buyers. What I’m talking about is strictly buyers or your potential clients.
On Monday, I shared with you how having a real estate marketing niche will help bring you better results. Today, I want to keep going with that idea and drill down to the idea of your target market.
With out identifying who you are targeting with your marketing, your message will not resonate with anyone. If your marketing is not effective, your business will suffer. If your business suffers…..then what happens?
Just as in increasing your productivity, you have to do less. In increasing your marketing effectiveness you have to market to less.
A smaller audience.
A target market.
Watch this video to learn the problems of not identifying a target market for your business. I share with you about Paul and Mark and why marketing to them with the same message will not work.
As I said in the video, I’m going to be sharing a video with my email list about the definition of marketing that will change your perspective about business, content creation and the information that you share online, to help your business.
"If you aren't getting Darin's daily email, you are missing out." -- Chris Smith, Inman News Chief Evangelist
I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge
[...] having effective marketing is about having a niche market and a target audience, then marketing, networking in social media is all about [...]