This last Wednesday real estate agents in the Seattle Washington area had the opportunity to learn about this real estate marketing shift. Agent reboot came into Seattle bringing with them some amazing speakers and also showcasing our local talent.
Nicole Nikolay a.k.a. Nik_Nik was our host and MC. She rocked the house. Literally. She started off the day showing us an evolution of dance and business.
Chris Smith of TechSavvyAgent.com was the first speaker on stage. Chris shared with us about mobile applications. All stats and data show us that mobile is where everything is heading. He showed us how to maximize the use of mobile applications to succeed in the real estate business.
Then I was on to talk about lead conversion. I shared why I feel that lead conversion optimization a.k.a. LCO is actually more important then search engine optimization a.k.a. SEO.
A local real estate agent by the name of Aubree Hazel with Coldwell Banker Bain then joined me on stage and talked about how she’s converting leads and also using Facebook advertising to generate traffic.
Dale Chumbley of 365 things to do and Vancouver Washington was of course there. This guy seems to be everywhere. It’s my belief, the reason why Dale is succeeding with real estate blogging and social media is because he really understands that this business is relational. And he uses the online space to amplify and echo his every day activities in the community that he lives and sells real estate in.
Teri-Lyn Conrad gave us some great, direct no fluff information about how to succeed in social media. And also the things that she’s doing to build her business. She also gave a shout out to me and ProductivityJunkies.com and said that Vancouver BC loves Darin Persinger.
Dale Chambley countered and said Vancouver Washington also loves Darin Persinger.
Check out the recap Teri did on the Agent Reboot event and the video with Nik_Nik.
Do you know who Michael McClure is?
Probably not. But you’re going to soon. Everyone is going to soon. Michael is absolutely crushing it in the social media space. He shared with us if there is any ROI in this little social media thing. He says yes and he backed it up With what it’s doing for him. Check out his recap of the Agent Reboot Seattle event.
Sherry Chris is the CEO for the real estate franchise Better Homes and Gardens Real Estate. Not only did she look fierce in her red and black heels, she talked to us about the next phase of branding for real estate agents. She calls a lifestyle branding. You might recall a conversation I had with Wendy Forsythe the VP of Broker Services for better homes and Gardens Real Estate were we chatted about lifestyle branding in real estate.
A local real estate agent with Better Homes and Gardens Executive that I thought had great content was Garret Nelson. The thing he said that I liked the most was “Don’t do something at home or in the office that can be done in public”. Garret works from coffee shops and specifically Zoka. I know that because I just checked in there yesterday on foursquare and guess who the mayor is?
Social media training doesn’t end at the training
If you’re planning to go to any of the upcoming agent reboot programs in a city near you, or any training event that will cover social media keep this in mind:
The really really really good stuff usually takes place both for AND after the event.
Sometimes the good stuff takes place over a cocktail or glass of wine. Sometimes over pizza. Sometimes over pancakes the next morning with a sassy server that helps make everything more memorable.
There is a great Tweetup that was organized by Coldwell Banker Bain the night before on Lake Union. It was a great time, there was smart people sharing ideas and new and old friends sharing laughs.
Then after the agent reboot event there was another Tweetup where I think the real learning took place and relationships became cemented.
I highly encourage you to make plans to show up before the event and stay after the event to get maximum benefit. You won’t be sorry.
One person that did the before and after is a client of mine Dan Keller, a mortgage lender in Mill Creek. Check out this great blog post Dan wrote and the video where he shares a great story about his experience with the event and social media.
Another great read to check out is from an attendee of the event, Keoki McCarthy, Designated Broker/President of Real Living Northwest. As they put it “fantastic day of technology, energy and education.”