In the late, great Sci-Fi, Cowboy/Western TV show, created and produced by Joss Whedon… “Firefly”…
There is scene where the fearless leader of the ship, Captain Mal has discovered he accidentally has gotten married.
Mal is talking with his new bride, sharing a bit of his history…
“My momma had a ranch, back on Shadow where I’m from. Ran cattle, mostly – wasn’t nobody ran ‘em harder or smarter. She used to tell me, don’t brand the cattle, brand the buyer – he’s the one likely to stray.”
So true… so true… right?
Don’t brand the cattle, brand the buyer because he’s the one likely to stray.
There’s truth in those words… but you know what’s weird?
Most people and businesses don’t even do that…
You don’t brand the cattle… or brand the buyer…
You brand yourself.
Are you afraid you’ll forget who you are?
Are you afraid you’ll likely stray if you don’t have your brand all over yourself?
Things like…
- Worrying about your logo
- “Getting your name out there”
- Coming up with a tagline
Are some ways you are branding yourself, but is it really working?
I feel like you should be more worried about things like…
- What is the conversation in the customer’s head
- How did you get their name in here
- How are you positioned in the market
And these are things I talk about in BusinessDevelopmentJunkies.com
If you are interested in this for your business… when you get access to it, go straight to page 12 where I start talking about branding.
BusinessDevelopmentJunkies.com
Darin “Browncoat” Persinger
"If you aren't getting Darin's daily email, you are missing out." -- Chris Smith, Inman News Chief Evangelist
I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge