Money For Nothin’ & Your Leads For Free

“Money for Nothing” is a single by British rock band Dire Straits, taken from their 1985 album Brothers in Arms.

It was one of Dire Straits’ most successful singles, peaking at number one for three weeks in the United States, and it also reached number one for three weeks on the U.S. Mainstream Rock chart.

It also had a cameo appearance by Sting singing the song’s falsetto introduction and backing chorus, “I want my MTV.”

The video was also the first to be aired on MTV Europe when the network started on August 1, 1987. [Wikipedia]

Now look at them yo-yo’s
that’s the way you do it
You play the guitar on the MTV
That ain’t workin’ that’s the way you do it
Money for nothin’ and chicks for free
Now that ain’t workin’ that’s the way you do it
Lemme tell ya them guys ain’t dumb
Maybe get a blister on your little finger
Maybe get a blister on your thumb
We gotta install microwave ovens
Custom kitchen deliveries
We gotta move these refrigerators
We gotta move these color TV’s

Mark Knopfler described the writing of the song in a 1984 interview…

“The lead character in “Money for Nothing” is a guy who works in the hardware department in a television/custom kitchen/refrigerator/microwave appliance store. He’s singing the song. I wrote the song when I was actually in the store. I borrowed a bit of paper and started to write the song down in the store…”

The idea of the song… is this everyday man has a bit of respect and envy at the same time for the Rockstar he sees on TV.

He sees the Rockstar’s life as easy… while he grunts away doing “blue collar” work.

“I shoud’ve learned to play the guitar, I should’ve learned to play those drums…”

Mayhaps you are looking at “Rockstars” in your industry and thinking “they have it so good”.

If only you could write a blog like them… If only you could have lots of comments on your blog posts… If only you could have a bunch of email subscribers… If you only your Facebook page got so many comments and “Likes”…

If only…

If only you had a business like them… You could get your money for nothing and your leads for free.

Or mayhaps not.

Mayhaps it’s an illusion.

Mayhaps social approval and rockstardom doesn’t equate to a professional level of profit.

The reality might actually be that money doesn’t mean anything if profit isn’t involved.

(But Darin, profit is evil) wouaaa wouaaa wu wu wouaaaaaaaaaa!!!! (that’s the sound of crying)

Go talk to a Non-Profit that spends more than the donations they bring in. They won’t be doing charity work very long.

You NEED profit… just like you need to breath. Just like you need to eat.

If you want to stay in business… profit is a must. A professional-level of profit is even better.

The reality might be that you can’t get leads for free. It will cost you time or money. And in my world, time is more valuable than money.

Anyone that thinks that leads come for free… that you can get leads or referrals without investing either time or money… lives in a different reality than I do.

If you are looking just to be a Rockstar, are only seeking social approval and your dreams are of your peers patting you on the back… I’m not the cup of tea for you and my services can’t help.

But… If you are looking for success in business and want a professional-level of profit…

Then… let’s talk about the “4 Success Keys” that impacts your profit.

Implementing these bring consistency and predictability to your income and business.

  • Stay Productive
  • Keep Focused
  • Be Consistent

— Darin Persinger

P.S. >> Levels Coaching is coming soon….

Get ready!