I’m a janitor.
I clean up messes.
Real estate agents, Brokers, Small Businesses, get advice from people who kinda know what they are doing…but don’t have the complete understanding.
They don’t understand the individuals strengths, goals and vision.
They don’t know how to create a business development strategy.
The only thing they do know is a little bit more than the person asking them. In this case lets use real estate blogging.
Real Estate Blogging Is Not A Strategy
So this person is getting advice about real estate blogging from someone in their office, a mortgage lender or a title rep and their experience and expertise that qualifies them is because they have 30,000 points on ActiveRain or have ranked on page 1 of google for one keyword phrase.
Just because someone is the smartest person in the room, doesn’t qualify them to help you with your business.
Its like what Ramit Sethi, author of I Will Teach You To Be Rich, says about girls from Adams-Friendship, Wisconsin. You might be the hottest girl in Adams-Friendship, but you are still in Adams-Friendship. (Disclosure – My parents now live in Friendship, so I’m not hating…just quoting Ramit.)
So when the person finally realizes that the FREE advice they have been getting is actually costing them quite a lot, they finally contact me. And I have to break the news to the person, “It was close, but to achieve what you want, we have to start all over.”
Real Estate Blogging Is a Tactic
You are not going to save your business or make more money just because you start real estate blogging.
If you don’t know how to lead convert, lead nurture or understand the moment in your business when to ask for an appointment, having a blog won’t help you.
If you don’t know how to interpret and analyze market conditions, having a blog won’t help you.
If you don’t know how to manage your contacts and utilize a client relationship manager, having a blog won’t help you.
Real estate blogging is something that will amplify what you do and who you are. Real estate blogging by itself is not a strategy. It is a part of the whole.
SEO Advice If You Are Real Estate Blogging
SEO is simple and complicated at the same time. So I can’t go into SEO specifics here, but I will tell you, don’t listen to FREE advice about SEO from someone that doesn’t even host their own blogsite.
If someone is using wordpress.com or blogger.com or activerain.com or posterous.com I don’t believe they truly understand the nuances of SEO.
I know as a janitor, I’m not wearing a suit and tie and I may not be sexy, but because I have to clean up messes I can’t wear the fancy suits and shiny shoes.
Maybe if people started calling me first before they got into such a mess, I could put my mop down and put on a tie.
How would you like help showing how to build the business you desire?
Lets talk about your business development strategy
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