“we only represent less than 1% of the U.S. beer market but are also the leader in the craft brewing industry.” – via SamuelAdams.com
Does Size Matter?
A long term real estate marketing practice has been to brag and boast how many homes you have sold or the total dollar volume of homes you have sold.
Why? Who cares?
Probably only you.
A new practice now in social media is to brag about how many friends, fans or followers you have.
Why? Who cares?
A better way to go might by lifestyle branding, like what Wendy Forsythe shared with me. Or activity based marketing suggested by Jeff Bernheisel. Or combining all these ideas it to what I consider content based marketing.
Celebrate Being Small
The beer company Samuel Adams has a new TV commercial out where they celebrate being less than 1% of the total beer market. Have you seen it?
Isn’t that business marketing suicide? Aren’t you supposed to brag about being #1…being the biggest…selling the most?
What I love about inbound marketing and Realtor marketing right now is the ability to get small and customize. I shared this in a Productivity Nugget #137
“I talked about why social media and internet marketing excite me.
The ability to get small. To get small and engage. To set limits and be effective. I’m more interested in being effective first, then figure out how to be efficient.”
Keep in mind that being the biggest doesn’t always mean being the best.
Market share doesn’t allows correlate to profit.
Take a page out of Samuel Adams marketing book and celebrate how you small your business is, but what you are the best in and how being small allows for that.
Productivity Junkies Coaching helps Realtors with marketing
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I wanted to start to build a team and with Darin's coaching I have added 2 full
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before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
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“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge
[...] can learn a lot about real estate niche marketing by taking a look at Samuel Adams marketing. They celebrate being [...]