If you ask bad questions… you’ll get bad answers.
Do you know what I really wanted to say there?
Ask stupid questions…. expect stupid answers.
To do “market research” on facebook or some other social media outlet by asking ‘Would you ever….” is a waste of your time, their time and will confuse you.
Example… ” If you go to a website and have to register or give your email, will you just leave?”
(I object!!! Leading the witness)
Horrible question.
People don’t even know their own behavior and there is no context there.
People don’t know why they do what they do.
Do you know why you do what you do?
Katherine will ask me at least 3 times a day, “Darin, what the hell are you doing?”
And I’ll just stand there with a confused look on my face, “I dunno”.
Let’s look at some context.
- If you have “Athlete’s Foot” and you have to give your email to get a free report on how to make at home mixture to cure it, you probably will.
- If you DON”T have athletes foot, you probably WON’T.
It’s more important to understand how people think and how they behave, not what they say.
People will say all kinds of stupid stuff, especially if asked stupid stuff.
It reminds of Steve Jobs in the Walter Issacson’s official biography…
- At a 1982 planning retreat, someone on the Mac team, “thought they should do some market research to see what customers wanted. ‘No,’ Jobs replied, ‘because customers don’t know what they want until we’ve shown them.’”
- “On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, ‘Did Alexander Graham Bell do any market research before he invented the phone?’”
- “Some people say, ‘Give customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, ‘If I’d asked customers what they wanted, they would have told me, “A faster horse!”‘ People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.”
Humans have this problem of wanting to give the ‘right answer” or the answer they think you want to hear.
When you are doing “market research” and you ask stupid questions… you are going to get stupid answers.
Stupid answers will cause you to create and offer stupid products and services.
Offering stupid products and services will cause you to go broke and go out of business.
Don’t ask stupid questions.
If… you want to know how to make your marketing more effective…
Then… check out BusinessDevelopmentJunkies.com
Stay Productive | Keep Focused | Be Consistent
– Darin Persinger
"If you aren't getting Darin's daily email, you are missing out." -- Chris Smith, Inman News Chief Evangelist
I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge