Why Your Sphere Of Influence Real Estate Business Sucks

Productivity JunkiesImagine that you drive down to your bank right now.

You walk in to the bank, fill out a withdrawal slip and approach the counter.

The teller behind the counter looks at your slip and punches some keys on his keyboard. He looks at his computer monitor. Looks up at you. Looks at his computer monitor. Looks back up at you and now you see that he has a very confused…very concerned look on his face. He looks back at his monitor, squints his eyes and focuses. His face is a mix of concentration and panic.

You sense something wrong and ask, “Is everything OK?”

With his eyes still on the computer monitor he responds awkwardly stumbling on his words, “Ummm….your account shows that you have $1,570 in the checking account and $4,000 in the savings account…”


You are confused. “Yeah. So.”

The bank teller responds,”You are asking to withdraw $12,000.”

Who Do You Know Who?

I see real estate training programs, managers, etc. training real estate agents and selling them programs where they try to make a certain number of contacts and ask for referrals.

You get a script and it usually starts off with, “Hi Mike, this Darin Persinger with PJ’s Realty…and I was wondering who do you know who that might be in the market to buy or sell a home in the next 90 days?

I hate this practice.

I hate this script.

This will kill your sphere of influence real estate business. This is one of the main reasons that your sphere of influence real estate business sucks.

I think Chris Brogan, author of Trust Agents and marketing consultant that blogs at ChrisBrogan.com, said it best in this tweet.

Chris Brogan Tweet - Sphere of Influence

If the only time I hear from you is when you’re asking me for things, how do you think I score our relationship?

The person is going to be just as confused as the bank teller. You are trying to withdraw something when you don’t have the deposits there to cover it.

Now you might get a couple referrals. And this might be celebrated in your head. You might even do a little happy celebration dance.

But what you are really doing is trading short term gain for the long term good of your business. Maybe you get two people to give you referrals, but now you have 10 people that are going to screen your calls from this point forward. You might as well take them out of your database.

Go ahead and make those calls. Connect with your sphere of influence, but don’t feel pressured to make a withdrawal right now. Make a deposit.

Because what is going through their head if you don’t is probably, “If the only time I hear from you is when you’re asking me for things, how do you think I score our relationship?”

The Other Reason Your Sphere Of Influence Business Sucks

You are making deposits, but you don’t make withdrawals. Your sphere of influence real estate business could be amazing, but you are doing the opposite of the person above.

You are afraid to make a withdrawal.

You fear seeing your account diminish.

You don’t feel like you have enough deposited to make a withdrawal yet.

The other reason your sphere of influence real estate business sucks is because you are not asking, “Who do you know who?”

So, it’s not that I hate the question or that script of “Who do you know who….” it’s that I hate when it’s used at the wrong time. So go ahead. Make that withdrawal. Ask for the business. But…don’t forget that you just made a withdrawal, so you should make a deposit in to that account very soon.

You don’t want your account, your relationship to bounce.

“Since taking Darin’s  class on getting referrals from your sphere, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell

If you want to increase your referrals…

Take a look at the Productivity Junkies Monthly Insider.


Every month you get a Keep In Touch Strategy that helps you generate more referrals from your sphere