Online Lead Generation
Real Estate Agents need to take their online lead generation as a serious component in their over business development strategy. The real estate shift 2.0 is happening and it’s my prediction that it will change business development, customer service and interaction with your clients.
I have created the 1-2-1 Business Development Formula for real estate agents and their real estate lead generation. The 1-2-1 Business Development Formula blends social media, blogging, SEO, marketing, prospecting and face to face appointments all in to one easy to remember and simple to implement formula.
Blogging For Real Estate Agents
A big part of the 1-2-1 Business Development Strategy involves using blogging and content creation as a part of your real estate lead generation. Blogging gives you credibility, learning opportunities, the ability to create community, focus your message to a specific audience and become the local authority on real estate.
For More Info: Blogging For Real Estate Agents
Social Media For Real Estate Agents
There seems to be a lot of social media experts, social media gurus and social media rockstars out there right now. They all seem to be claiming the same thing, they can help real estate agents and their real estate business without having to do the old school uncomfortable tactics of calling expireds or FSBOs. Just build the relationship online and business will flock to you.
Hate to burst your social media bubble, but just because you know how to use the tools doesn’t mean you know how to utilize them to grow your real estate business.
Learn how to identify what are the right tools for your real estate business: twitter, facebook, foursquare, gowalla etc. Identify where your audience is at and then implement a social media strategy that is alignment with your overall lead generation plan.
For More Info: Social Media For Real Estate Agents
Google Adwords and Facebook Ads For Real Estate Agents
I think there is huge opportunity to use google adwords and facebook ads in your real estate lead generation plan. Especially when you combine these forms of lead generation with your overall business development plan for your real estate business. Using google adwords or facebook ads allow a potential home seller or home buyer to find you that is not in the social media space or using keywords on google to search that you do not rank for organically yet.
I also have been coaching real estate agents on how to best implement an effective, holistic facebook ad campaign with a facebook fanpage lead generation plan.
For More Info: Google Adwords and Facebook Ads For Real Estate Agents
Offline Lead Generation
I feel that success in life and real estate sales involves the acceptance that things are a contradiction. Ying and Yang. With out one, you can’t have the other.
When a real estate agent tells me about their real estate business development strategy and its all offline, I say, “Great! How are you amplifying that business development strategy online?”.
When a real estate agent shares with me how the are using real estate blogging and social media in their business development, I say, “That’s awesome! How are you using that to engage with people offline?”.
To me, you can’t have an online plan without an offline plan for your real estate business development strategy. You need to look at how you can align what you are doing online with an offline lead generation plan. You also need to look at how you can take old school offline lead generation plans and reinvent them with online tools like real estate blogging, SEO and social media.
For example, if you are calling FSBOs as a part of your lead generation plan, to see about getting the listing…why not create a landing page on your real estate blogsite with a specific URL. On that blogsite page you can share tips and ideas to help the FSBO with the sale of their home. When you call the FSBO for the listing appointment and the say “NO” invite them to check your value providing blogsite landing page. Or you can send a postcard with your domain name of your blogsite landing page.
For More Info: Offline Lead Generation
To create the best real estate lead generation plan for your real estate business development strategy blend your offline and online lead generation. Visit the links on this webpage to learn more about each of these lead generation tactics.
