Blogging in your real estate business can have more benefits than just lead generation.
But first, let’s talk about the things you can do with your blog.
What Content To Create On Your Real Estate Blog
There are many different things that you can blog about in your real estate business. You can make it geographical and talk about a specific part of your community. The more focused you make your real estate blog, the better. If you a creating content on your blog for a focused geographical area is called a hyper-local blog. Some great examples of hyper-local real estate blogs are Nick Bastian’s hyper-local blog Raillife.com which provides content about life along the light rail in Phoenix, Arizona. Also Teresa Boardman’s blog, StPaulRealEstateBlog.com focuses on the lifestyle and community of Minneapolis’s twin city.
You can also create a real estate blog that focuses on a demographic. Katherine Cannon has created a great brand that is centered around a demographic. At HighHeeledHomeowners.com Katherine blogs about fashion, saving money, and other things that would interest her demographic.
Market stats and local data can also be a great form content to create for your real estate blog. Dru Bloomfield blogs about this type of info at AtHomeInScottsdale.com. Kelley Koehler does her real estate blogging about at HouseChick.com about the Tucson real estate market.
How To Create The Content For Your Real Estate Blog
Written word will certainly help with the SEO for your real estate blog. And you don’t need any special tools to use written word real estate blogging. Just set up your real estate blog and start writing. Find your own unique voice, don’t be afraid to let your personality out in your writing style.
Video Blogging or Vlogging is way for people to connect with you. They will see your smile, your enthusiasm and personality. Although it might not take as much time for video blogging as it does to write a blog, you have to find time to do a video. For example, if I’m doing a written blog about something in my local community, I can write it at midnight. If I want to do a video about it, I need to make time to drive there and do it during the daylight hours.
Podcasting or using audio is another why to share content with your geographic or demographic. If you don’t like writing and you are to shy to get in front of the video camera, podcasting might be the best way for you to provide your content to your real estate blog.
Why You Want To Create Content For Your Real Estate Blog
You become the authority in your geographic area about real estate or the go to person in your demographic when it comes to real estate. Real estate buyers and sellers will view you as the authority on real estate. Even your own sphere of influence will view you differently. If you are a newer real estate agent coming from a different background, your sphere of influence probably has a perception of you, of what you did, not as a real estate agent. Creating content about real estate on your blog and sharing it with them will give you the opportunity to change their perspective.
Real estate blogging also allows for a great opportunity to maximize SEO. SEO is Search Engine Optimization, which is all about getting found on search engines like Google and Yahoo. Once you have defined that geographic or demographic niche for your real estate blogging you can start optimize your blog for keywords that people in those audiences might be searching for. This is how you can dominate long tail searches with real estate blogging.
