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Real Estate Video – Live Blog @ Coldwell Banker Bain – Productivity Nugget #132



10:05 Linda Aaron is giving some amazing stats about video online

  • Average person spends 15 minutes per day on YouTube
  • YouTube is second to Google in Search Results
  • Google tops the charts with 40% of all online video views (YouTube accounts for 60% of all videos watched online)

Michael Ackerman:

10:12 “Your unique personality is what is going to attract clients to you. How can I get more business show casing my personality with out standing in the Safeway parking lot?”

10:15 “I’m not tech savvy at all. It’s easy though when you break it down step by step.”

Michael is saying that he was inspired by Ian Watt at a Seattle RE Barcamp to do video.

Michael is showing the equipment he uses. A FlipCam. He says don’t use the HD. Even though the quality is a bit better, it takes much longer to upload.

10:22 “Just get started.”

10:24 “Keep the videos 2-3 minutes. Capture their attention in the first 10 seconds and they will watch the next 2-3 minutes. 10-15 minutes is too long to watch and too long to film.”

Michael is showing some tri-pods and uni-pods to help with your filming and holding the camera.

10:29 “Decide where you are going to shoot your videos. I’ve only done one not inside my office. Be consistent where you are going to do it though.”

We are talking about websites that work with videos. Ubertor.com is coming up.

Just learned that Michael uses the FlipShare hosting service to embed his videos on his wordpress website.

10:35 “The videos don’t have to be perfect. This is not a Stephen Spielberg production. Be authentic and be yourself.”

How to get started.

Michael AckermanHe sat down and made a list of topics before he ever started filming.

His method for filming. He picks his topic. He writes down 3-4 bullet points about the topic.

Michael is about to film a video blog in front of the class.

10:52 He is sharing how he uses video in other ways, home tours for out of town buyers, congratulation videos for buyer and sellers. He sends a video on their home buying anniversary date.

(Check out my 6 Ways You Can Use Video Blogging In Real Estate for more ways to use video)

A question from the class about how much does the FlipShare software costs.

Michael responded with “The software comes with the camera and there is no cost.”

10:56 Linda Aaron is sharing now how to share video on facebook.

10:58 Michael Ackerman “A website that just sits there is not enough now a days.”

Discussing legal stuff now. Getting releases from the sellers to film their home and people in their video.

Screen shot 2010-06-24 at 11.17.53 AMHe just did a video blog in front of the class and is now uploading  it to FlipShare and turning it in to a “movie”.

Its clear that we are not that tech savvy. Having trouble getting audio working on play back. :)

At this time I started sharing more with the Coldwell Banker Bain agents…you didn’t need to hear that part though. That stuff is all over this website.

I had a great time. There was some great questions from the agents. And it was great meeting Michael. By the way, Michael has been in real estate since 1993, so once again, one of the old dogs learning new tricks.

We all have the choice to shift with the times or play victim that the market has shifted and marketing too.

Check out the video I took of Michael doing his daily real estate video blog:

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  • http://meganthomasinc.com Megan Thomas

    I’m sorry I missed it today! Looks like a fun and interactive class…can’t wait to see the videos that come out of it!

  • http://skynnardslens.com Linda Aaron

    Thank you so much Darin for attending our video session today, it was really fun collaborating with you and Michael on this class.It was great to see so many agents interested in adding new tools to their existing marketing plans. Looking foward to seeing what our agents produce.

  • darin

    Megan – Michael is top notch when it comes to implementing video and is equally talented at sharing his knowledge. Sorry we missed ya today!!!

    Linda – Thanks!!! I really enjoyed hearing Michael’s story and how he is using video. I found my plugin :)

  • http://productivityjunkies.com/social-media/agent-reboot-in-portland-trailblazing-social-media/ Agent Reboot In Portland – Trailblazing Social Media

    [...] Trappen have invited me to speak to their Coldwell Banker real estate brokers before. Once about real estate video and once before Agent Reboot [...]