September 25, 2010 By

25 Ways To Measure Social Media And Inbound Marketing

The never ending…”yeah, but whats the ROI?” debate is getting old to me.

Especially in real estate, where if most agents really understood how to measure ROI they wouldn’t do 95% of the activities that they do to get the business they are getting now.

But if you want to know if you can measure social media and inbound marketing and if there is an ROI lets take a look at things.

I’ve talked about measuring social media and inbound marketing before. It’s all about having a gameplan. Expectations and benchmarks to work from.

Here are 25 ways you could start to measure your social media and inbound marketing

Audience

1. How many subscribers added to your Youtube channel?

Getting subscribers to your Youtube channel is a good metric to let you know you are creating valuable content, but it also helps your videos rank higher in Google Search and Youtube Search.

2. How many twitter followers?
3. How many friends on facebook?
4. How many LIKERS on your facebook page?
5. How many people in your database?

You should be working to move people from your twitter and facebook and into your database. Your database is your business.

6. How many people subscribed to your blog/rss feed?
7. How many visits to your website/blog?
8. How many NEW visits to your website/blog?

Engagement

9. How many incoming links to your website/blog?

Your customers and clients might not be giving you links to your blog, but its a good indictor of your content and incoming links play a HUGE factor in SEO

10. How many of your links, posts, tweets are RT’d or shared?

When you audience is sharing your info with their audience I call this ECHO. This viral aspect of social media is where the power really is.

11.How many twitter conversations? Or @’s back and forth?
12. How many repeat visits to your website/blog?

I would measure this because it shows loyalty. It shows that the content you are providing is truly valuable to your audience.

13. How many comments on your blog?
14. How many viewers LIKED your youtube video?
15. How many viewers left a comment on your youtube video?
16. How many comments did you leave on Friends facebook profiles?

It is very important to leave comments, to engage and connect, in order to leave a digital footprint online. You can’t just expect people to only be interested in you, if you are not showing any interest in them.

17. How many comments did you recieve on your facebook profile?
18. How many comments did you recieve on your facebook page?
19. How many LIKES did you get on your facebook posts/videos/pictures?

Conversion

20. How many opt-ins to your IDX?
21. How many opt-ins to your information pieces? (1st time home buyer webinar, market stats, CMA requests, etc)
22. How many click-throughs?

Are you using a tracking link like bit.ly or su.pr? You should be so you know what people are clicking and how many clicks you are getting.

23. What was your open rate in your email campaign?

Are you using an email provider that allows you to track your opens and click-throughs on your email campaigns? If you can’t tell how many people opened your emails and who opened you need to find a new service. Email me at darinpersinger@gmail.com and I’ll recommend a few to you.

24. How many inbound phone calls did you receive via online marketing?

25. How many appointments did you schedule?

If you are not getting appointments then this is all for not. We have run the funnel down to this point of setting the appointment. Do you know how many appointments you need to have every week to meet your goals? If not click here.

These are 25 metrics that I look at in my business and my clients business to measure social media and inbound marketing depending on project and objective. What things are you measuring and tracking?

Increase your audience, engagement and conversion

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