- Do you think home buyers are searching online for homes?
- Do you think home owners are searching online to find info about home prices, loan mods and the short sale process?
- Do you think consumers are checking with their social networks, online and offline, who they use for purchases and services?
If so keep reading.
Inbound Marketing Is About Getting Found
How are you getting found in the Search Engines?
Using real estate blogging will help increase your exposure online. Optimizing your content, making it remarkable and getting others talking about you, AKA linking to you will help with this. It is a way for you to amplify your marketing.
You can use video blogging or activity based marketing as part of your content creation strategy. Creating quality content that is of value to your target audience will help you get found in the search engines.
How are you getting found in the Social Networks?
Social networking is just that. Being social. And networking.
To be effective in the social media platforms look at creating relationships and providing value. Conversations take place in the social networks and it’s crucial that you are starting conversations, joining in on conversations and listening.
You can gain influence by becoming interested in other people and their projects. When people feel that you are being authentic the Law Of Reciprocity will kick in.
How are you getting found in your local community?
How much time do you spend behind your computer vs. out in your community?
Being involved in your local community and enhancing the relationships you have with regular face to face conversations will help you grow your sphere of influence and increase the number of recommendations you receive.
How are you providing value to your local community? Look at helping local businesses, events and places get found in the Search Engines, Social Networks and by your sphere.
Inbound Marketing In Real Estate
There are so many ways for you to use Inbound Marketing to get found by customers and clients that are looking for a service you are providing.
The market has shifted and marketing has shifted too.
Inbound Marketing is a great strategy for every real estate agent to add to their lead generation strategy.
What are you doing to get found?
Implement Inbound Marketing In Your Real Estate Business
"If you aren't getting Darin's daily email, you are missing out." -- Chris Smith, Inman News Chief Evangelist
I wanted to start to build a team and with Darin's coaching I have added 2 full
time buyers agents and a virtual assistant. We are getting so organized
and now I am able to prospect for listings like I should have been doing
before.
Darin is a KICK ASS coach, motivator and a genius. Yes, he has a mind that is incredible.
I feel that Darin is vested in my success both personally and professionally. He is a dear friend and I am excited we are now partners.
- Lisa Archer
“Have I told you lately that you’re the greatest thing since sliced cheese? And that at least every other day Matt and I tell each other out loud about how grateful we are to have found you?
You’re a true blessing and are helping us like no other coach to make impactful changes within our business, at a pace that makes sense. And you ‘GET’ technology, too! Coach D, you’re a dream come true. “
- Julia Fishel
"We closed 80 transactions in 2009, started coaching with Darin in 2010, and ended the year with 124 closed transactions." - Incorvaia Team
“Since coaching with Darin, I got refocused and reconnected to my sphere. In the last 40 days I have made $53,000. Just took two new listings and I’m having fun again in business.” – Kris Cantrell
"In only 8 weeks, I've increased my bottom line by 27%." - Jonathan Rivera aka Real-Tech Guy of Official Real Estate Referral Group
"I have been working with Darin for 10 weeks now, I was looking for a way to take my business to another level going into my second full year of real estate. I closed 32 deals in 2011 and so far with the help, guidance and motivation I am on pace to double my transactions in 2012. The most exciting part about working with Darin is I am able to increase my production without adding hours to my week, Darin has taught me how to leverage my time and use it more efficiently. If you are serious about taking your real estate career to a new level, it is a MUST to start working with Darin Persinger as soon as you possibly can." - Ryan Shields
We have now officially written 35% of last years business, in the first 2 months of 2012. We are on track for 50% of last years business by the end of this month, February. - Chuck & Christina Ethridge
[...] Inbound marketing is about getting found. [...]