There is a new Marketing and Productivity Radio Podcast up and ready for you… If I was you, I would go for walk (The sun is out in the PNW, so that’s what I’m going to do)… and listen to show by downloading this on to your chosen MP3 player or just listen to the…
Yesterday, I asked my email list what email they wanted today, Improve SEO with Linkbuilding Made Social or What Social Network Should You Be On For Maximum Boost In 2012 I thought What Social Network would be the run away favorite. It was only about a 60/40 favorite, which tells me something. What does it…
“Most companies spend about $92 to drive visitor traffic but less than $1 to convert them.” – Bryan Eisenberg I talk a lot about lead conversion. And I’ve been talking about it for while. While many trainers and coaches talk about lead generation, I prefer to spend my time and energy talking about lead conversion….
“The next time anyone is inclined to sneer at the basics as “traditional,” I suggest he or she visit with a 12th -or even a sixth-grader who can barely read, write or compute and look at the pain and frustration on that student’s face” – Albert Shanker Last week, I shared why the best also…
Theory of mind is an important part of marketing. This is about the way you think and process information vs. how the prospect does. Of course, it has to come back to how they think but I witness to many Realtors, not understanding this simple psychological piece. Stop projecting what you think, feel and know…
Professional One Franchising has been asking some thought leaders and influential industry types about ROI in Social Media… Some how I accidentally got added to that list and just yesterday they published my video. Here is my video answer response to the question, “Is there ROI in Social Media?” This isn’t the first time I’ve…
“Make everything as simple as possible, but not simpler.” – Albert Einstein In this Productivity Nugget I talk about lead generation and lead conversion. We tend to make things complex. Making things complex is easy. I share with you what I feel lead generation and lead conversion are at its simplest form. Are you making…
I’m not a huge fan of measuring social media success by quantity. “Fan” pun intended. I’m clever aren’t I? I look for an engagement. I’ve never asked anyone in the Productivity Junkies community on facebook to ask their friends to join. I didn’t bribe. I didn’t badger. I tried my damndest to engage the PJ’s…
The never ending…”yeah, but whats the ROI?” debate is getting old to me. Especially in real estate, where if most agents really understood how to measure ROI they wouldn’t do 95% of the activities that they do to get the business they are getting now. But if you want to know if you can measure…
How are you using inbound marketing in real estate? Are you getting found by your buyers and sellers? Or are they finding your competition? SEO for real estate agents success story SEO is one strategy that real estate agents can use to get found online. I’ve talked before in Productivity Nugget #151 about the importance…
Last year, I came across this blog post at Escape From Cubicle Nation about the big 5 mid-year game-changing questions she was asking herself. I sent it out to all the real estate agents of the offices I was coaching and training in. I want to share them with you and invite you to ask…
In Productivity Nugget #016 – Facebook Is A Great Contact Management System, I talked about how Facebook does everything you need it to do, to help you with your real estate business development. Chances are you probably have not tapped in to the potential that facebook provides for you and your real estate business. Below…
Finally got my PPT from the Virtual BarCamp up. After the BarCamp on Tuesday, I caught a flight on Wednesday down to Arizona to get ready for the RE BarCamp Phoenix. It’s been a busy, hectic, and fun week. I had Dale Chumbley of the Clark County Real Estate Guide and 365 Things to do…