Jean-Marie Chauvet is not a scientist. He’s not an archaeologist or PhD of any kind. No formal education beyond the age of 14. He’s just a guy that likes to dig around in caves and go spelunking on the weekends. One of these weekends, Jean-Marie and a couple of friends went digging around inside a…
Do you have the problem of too many leads in your real estate business? No you don’t. There is no such problem as too many real estate leads. It doesn’t exist. Just like Santa Clause, the Easter Bunny or a good Ben Affleck movie. After an event that I spoke at the other week, my father…
Take a listen to this Productivity Nugget podcast. I share why “content is king” is a myth. I also give you three other _______ is “king” myths. Don’t see the podcast player? CLICK HERE What do you think is “King?” Email me Darin (at) ProductivityJunkies (dot) com Mentioned in podcast: Brian Clark, aka Copyblogger –…
I did a search yesterday for three phrases in my social network streams. Lead Conversion Lead Generation Social Media Over the last 48 hours here are the results, that I found “Lead conversion” mentioned 9 times. “Lead generation” mentioned 54 times. “Social media” mentioned 923 times. My first initial thought, Why do we need to…
“Most companies spend about $92 to drive visitor traffic but less than $1 to convert them.” – Bryan Eisenberg I talk a lot about lead conversion. And I’ve been talking about it for while. While many trainers and coaches talk about lead generation, I prefer to spend my time and energy talking about lead conversion….
Lead Generation is easy. Lead Conversion is hard. Lead Nurturing is where you actually start to make a real income. Lead Nurturing is so hard because it’s so easy to quit. It’s easy to give up after the prospect doesn’t return the 2nd voice-mail or reply to the 3rd email. It’s easy to quit, so…
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. – JEFF BEZOS We seem to talk a lot in real estate about using social media for lead generation purposes. In the video below I share…
I think lead conversion is hard and lead generation is the easy. Seems like there 1,000 ways to generate leads now a days, but lead conversion isn’t getting any easier. Lead conversion is still on you. Real estate lead conversion – don’t drop the ball So lets say your lead generation plan brings in a…
Lead Generation and Lead Conversion gets talked about a lot in real estate. Heck, I talk about it alot. But an important, underrated component to business development is Lead Nurturing. Lead Nurturing Lead Nurturing is basically how you stay in conversation, provide value from the point of initial conversion to appointment, or even to close….
I got my real estate license in 1997. Things were different then. Much different. My real estate lead generation consisted of phone calls to expireds and fsbos. I did print ads and I literally had to take the ad to the newspaper because we couldn’t fax, scan or email the pictures. Real estate lead generation…
“Make everything as simple as possible, but not simpler.” – Albert Einstein In this Productivity Nugget I talk about lead generation and lead conversion. We tend to make things complex. Making things complex is easy. I share with you what I feel lead generation and lead conversion are at its simplest form. Are you making…
Inbound Marketing in real estate is about getting found. Using SEO is a way to use inbound marketing for lead generation. I’ve shared how SEO for real estate agents is helping a coaching client of mine get found online. This is leading to her growing her online identity and she is even taking a listing…
The never ending…”yeah, but whats the ROI?” debate is getting old to me. Especially in real estate, where if most agents really understood how to measure ROI they wouldn’t do 95% of the activities that they do to get the business they are getting now. But if you want to know if you can measure…