Tricky Dickey & Knuckleball Marketing

He grew up in Nashville, TN. A life pretty typical… Parents divorced when he was young. He loved sports. He dreamed of playing in the Major Leagues someday. R.A. Dickey had his dreams come true, but with many low points along the way. And when you reach your dream and have it taken away, it [...]

What Game Of Thrones Can Teach You About Storytelling

Last night was the second episode of the third season of Game of Thrones. Are you a fan? I am. So are 6.7 million viewers. That’s how many people tuned in for the 3rd season premiere. Pretty wild considering it’s on a premium channel on cable. The reason why people love Game of Thrones is because [...]

The Original Inbound Marketing Strategy (It works better than the current)

Inbound marketing aka Content Marketing is hot… … and has been hot for awhile. Lotsa blog training… blog services… blog software… setup your blog for you services… popping up the last few years. A company called HubSpot coined the term Inbound marketing. They define Inbound Marketing as based on the concept of earning the attention [...]

Don’t Brand The Cattle, Brand The Buyer (Wisdom From TV Show Firefly)

In the late, great Sci-Fi, Cowboy/Western TV show, created and produced by Joss Whedon… “Firefly”… There is scene where the fearless leader of the ship, Captain Mal has discovered he accidentally has gotten married. Mal is talking with his new bride, sharing a bit of his history… “My momma had a ranch, back on Shadow [...]

Facebook Marketing: Day By Day, I’m Losing Confidence In It

If you are using Facebook for any sort of marketing or business development strategy… It is critical you check out the 2 links I want to share with you today. The first was found by a PJ reader… Rachel Gregg. She’s not a real estate agent, but I know she reads this every day… even [...]

Getting Your Name Out There Marketing Mistake – Productivity Nugget #239

Are you making this marketing mistake? The marketing mistake of “getting your name out there”. You are a small business.You can’t compete with the Billion Dollar ad spends of a company like Apple or Geico. Do not… I repeat… Do not model the marketing, branding of large corporations. You don’t have the time or money [...]

The Mistake Of Paying For The Leads You Already Generated

Some real estate agents and lenders swear they will never pay for leads. I guess it makes them feel icky or something… Well, I don’t know any real business that doesn’t pay for leads. Every lead has a cost. Even referrals and repeat business. Unless you are some magic summoner and can just summon leads [...]

The Secret Of The World’s Greatest Salesman

I Like You. Famous words. Not made famous by Mark Zuckerberg and Facebook. But by Joe Girard, the “World’s Greatest Salesman”. Now, I’m about to share with you about a car salesman. So, if your first reaction is that car salesmen are slimy and tricky and you have nothing to learn from them, you can [...]

Video Marketing – Q & A w/ Darin Persinger, Video Marketer – Productivity Nugget #235

Video Marketing question and answer time… Got this question recently… Hey Darin, why don’t you do video marketing any more? The answer about where I stand with Video Marketing awaits in this video. Marketing should be purposeful. That is a hint for what you’ll get inside Productivity Nugget #335 … It’s not that I’ve stopped using [...]

Storytelling Isn’t Marketing – Productivity Nugget #234

We have a new buzzword in the business world now… Storytelling. I guess social media was getting played out, so now it’s time for something new. But storytelling??? Really? Storytelling isn’t new… it’s been around for at least 30,000 years. If you think that by adding some “storytelling” to your marketing, your business will be [...]

Don’t Stop Doing What Works – Productivity Nugget #233

Do you like the Marketing and Productivity Radio Show? Jonathan Rivera and I bring you the MAP Radio show every week… This week marks episode 21. And we celebrated! You should celebrate with us… To give you a sneak peek of what JR and I chatted about on this weeks episode I recorded a short [...]

Real Estate Coaching Tip – Don’t Worry About Losing Your “S”

Looking for some real estate coaching tips? An idea or two on marketing or branding for business? If you want a real estate coaching tip on growing your business, check out this story… Try not to get hungry while reading it. ————————————— 2 brothers had an idea. In 2002, they decided to create a new [...]

Email Marketing Mistake – How To Stop Getting Unsubscribes

The other day I was asked about email marketing… It seems to finally be catching on… that sending email marketing messages might actually be of value to your business!! What they asked made me cringe… I’ll share with you what they asked and then explain why it made me cringe. They decided that email marketing [...]

The Secret To Marketing Is Test But It Can’t Be Graded

Awhile back… The Productivity Junkies email list  heard about my niece. I was helping her with a project for her marketing class. I asked her last night how that went… Turns out she got an A – . Not bad. I don’t think I’ve ever got anything over a B in my life. But I [...]

Are You Serious About Marketing?

If you are serious about marketing… You probably shouldn’t listen to Marketing And Productivity Radio, because we can be quite silly on the show. I don’t think I let you know about the new show last week so I’ll include that link in here today also… Don’t forget, these shows are in iTunes. So you [...]

What 30,000 Year Old Cave Drawings Can Teach You About Marketing

Jean-Marie Chauvet is not a scientist. He’s not an archaeologist or PhD of any kind. No formal education beyond the age of 14. He’s just a guy that likes to dig around in caves and go spelunking on the weekends. One of these weekends, Jean-Marie and a couple of friends went digging around inside a [...]

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