The term Ikea Effect comes from the author Dan Ariely. He describes the Ikea Effect as, When people construct products themselves, from bookshelves to Build-a-Bears, they come to overvalue their (often poorly made) creations. We call this phenomenon the IKEA effect, in honor of the wildly successful Swedish manufacturer whose products typically arrive with some…
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What is eye level marketing and how can it help with your real estate business and internet presence? Watch the Productivity Nugget below. Its not so much a nugget as a chunk, but I explain ELM and give you two examples of using eye level marketing to help price homes to sell and how to…
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