Time is really the only capital that any human being has, and the only thing he can’t afford to lose. – Thomas Edison Yesterday, in my Productivity Nugget, I talked about how you are losing revenue every month because you are not putting a value on your time. I’ve been doing an exercise with some…
“Until you value yourself, you won’t value your time. Until you value your time, you will not do anything with it.” M. Scott Peck I got dragged into a semi interesting (more annoying) debate on facebook the other day. This expert of time and money and business told me that time should not factor into…
Is there an ROI in social media? Is there an ROI in content creation? I get asked questions like this often enough, and they are fair questions. What I like to know in return, is “What is the ROI of your current activities?” Most real estate agents, brokerages are not going to be able to…
What has your Real Estate Website done for you lately? When you woke up this morning had your real estate website generated a lead for you? How about this last week? Did it generate any leads for you in the last couple weeks? How about the last month? Lead Generation Online To have an effective…
Real Estate Agents first instincts in marketing seems to be spray and pray. Cast as wide as net as possible with out even giving any thought to what you are fishing for or if you are in the right waters. Real estate marketing is not about mass exposure, but making an impression. You can learn…
Using Video In Your Real Estate Business? I got this question about microphones and doing interviews, “Greatly enjoyed your Video presentation at the Dallas ReBoot. I have a question about equipment when doing an interview type video. I use a Kodak Zi8 because of the ability to use an external mic. But when 2 people…
“If your income is random, I’m willing to bet your activities are random too.” – Darin Persinger It’s easy as an entrepreneur or independent contractor to fall into an un-routine. As a real estate agent, you have buyers who want to look at homes at this time, but a seller that can’t meet until that…
What are you doing with your Facebook “Likers”? I think there is brilliance in what Jillian Michaels is doing. She is using facebook advertising to target her facebook “likers” aka “fans to drive them back to her website. Watch the video below for more on this: SO what are you doing with your Facebook “Likers”?…
A candle loses nothing by lighting another candle. – James Keller Almost every real estate agent I talk to is on facebook, most are on Linkedin, but what about twitter? What is the best way to use twitter in real estate? Do you need to use twitter in your real estate business? Do you use…
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. – JEFF BEZOS We seem to talk a lot in real estate about using social media for lead generation purposes. In the video below I share…
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. – Peter Drucker We are two months into this new year. My hope is that you are still reaching for your goals. That you are still reviewing the business plan daily and taking consistent focused action. I have 10…
The term Ikea Effect comes from the author Dan Ariely. He describes the Ikea Effect as, When people construct products themselves, from bookshelves to Build-a-Bears, they come to overvalue their (often poorly made) creations. We call this phenomenon the IKEA effect, in honor of the wildly successful Swedish manufacturer whose products typically arrive with some…
Lead Generation and Lead Conversion gets talked about a lot in real estate. Heck, I talk about it alot. But an important, underrated component to business development is Lead Nurturing. Lead Nurturing Lead Nurturing is basically how you stay in conversation, provide value from the point of initial conversion to appointment, or even to close….