“Make everything as simple as possible, but not simpler.” – Albert Einstein In this Productivity Nugget I talk about lead generation and lead conversion. We tend to make things complex. Making things complex is easy. I share with you what I feel lead generation and lead conversion are at its simplest form. Are you making…
How are you using inbound marketing in real estate? Are you getting found by your buyers and sellers? Or are they finding your competition? SEO for real estate agents success story SEO is one strategy that real estate agents can use to get found online. I’ve talked before in Productivity Nugget #151 about the importance…
Inbound Marketing Inbound marketing is my favorite term right now. It’s not internet marketing. It’s not social media. It’s all this and more combined. Inbound marketing is about getting found. It’s getting found by your target audience that you want, with the message that you want them to find. The reason why you need to…
“The best lead generation is done by providing tons of great content-and the best lead conversion is done by providing the right kind of contact.” – John Jantsch author of The Referral Engine What Is Your Lead Generation Strategy? How much time are you investing in your lead generation? In content creation? John Janstch says…
Lead Conversion Funnel I was helping a real estate agent get self-hosted using WordPress.org today. While we were waiting for the name servers to reset I sketched out an internet lead conversion funnel for them. Basically, what we want this website to do. We started talking about what key metrics to be aware of and…
I was hosting the social media breakout sessions at BuzzRE Portland and Dale Chumbley of 365 Things To Do In Vancouver, WA was the first speaker. I grabbed Dale to do a Productivity Nugget right before he started his presentation. Dale is becoming famous for his 365 Things Facebook page but was talking to the…
Contact Management System – Top Producer is a database that allows for follow up, action plan and automating, systematizing your real estate business. Every small business, sales person and real estate sales agent should be operating their business with a Contact Management System or Client Relationship System. Whether you are just starting your real estate…
“There can be only one.” – The Highlander In this coaching video I use the Movie and TV show, “The Highlander” as an example. In real estate sales, there can be only one. One listing agent, one buyers agent. This isn’t the same as the Law of Scarcity. It’s a fact of the business, second…
In Productivity Nugget #093 – Productivity Junkies Economic Formula I shared how to break things down to what you need to focus on each day. What you need to make happen now, if you want to hit your yearly goals. *I put together a worksheet so you can work out your numbers yourself on that…
In this Productivity Nugget I recap the business development formula I shared on the internet radio show I did with Matt Haze. It’s what I call The 1-2-1 Business Development Formula. It blends social media, seo, marketing, prospecting and appointments all in to one easy to remember and simple to implement formula. When coaching real…
In this coaching video I share a story about musician Tyrone Wells and my interaction with him on twitter. Social media is an amazing space for real estate agents to reach out, engage and connect with people. You could do that with friends, fans or customers and clients. Real estate agents just can’t ignore the…
In this Productivity Nugget I share about a conversation I had with an agent and my prediction of what is coming in the form of media and how that will change business development, customer service and interaction with consumers. Gary Keller wrote the book SHIFT: How Top Real Estate Agents Tackle Tough Times to help…
In this Productivity Nugget I share how you can do anything but you can’t do everything. Greed and ego gets in your way. You want to do everything yourself and keep all the money yourself. If you know what to do and how to do why don’t you have what you want? I lead my…