Yesterday, I jumped on Ustream to watch Chris Brogan answer questions and talk about his company Kitchen Table Companies. Actually, he was answering questions for us about our business and challenges. Chris is a social media speaker and author of the book Trust Agents, (affiliate link) and blogs most days on ChrisBrogan.com. Popular doesn’t equal…
Timing is everything. If having effective marketing is about having a niche market and a target audience, then marketing, networking in social media is all about timing. “if a tree falls in the woods and there’s no one around to hear it, does it make a sound?” If you send out a tweet and there…
A candle loses nothing by lighting another candle. – James Keller Almost every real estate agent I talk to is on facebook, most are on Linkedin, but what about twitter? What is the best way to use twitter in real estate? Do you need to use twitter in your real estate business? Do you use…
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. – JEFF BEZOS We seem to talk a lot in real estate about using social media for lead generation purposes. In the video below I share…
Many people are asking about the ROI of social media and inbound marketing. How do you know it works? How do you know where the business is coming from? It all seems pretty random. Well, anything is random if you don’t know how to make sense out of it. One of the key measuring tools…
Insanity: doing the same thing over and over again and expecting different results. – Albert Einstein Here you are in 2011. You have the opportunity to start the year with a bang. By taking off the right way, you have a better chance of finishing the year with your goals and objectives achieved. So what…
Refusal to believe until proof is given is a rational position; denial of all outside of our own limited experience is absurd. – Annie Besant My clients and prospects aren’t using social media Are you saying this to yourself? I do hear real estate agents say, “My clients and prospects aren’t using social media,” usually…
He was my second appointment for the day. Someone that has started a website, looking to sell products and services. He wanted to set up a PayPal account in order to collect the payment online, accept credit cards and make ordering easy. He didn’t know how to do it, just knew that PayPal could. That…
Yesterday I attended a workshop of real estate agents who wanted to know more about blogging and specifically about WordPress. I was surprised by the amount of Realtors I met who were carrying around large amounts of guilt and pressure to start a blog. I want to talk not about blogging techniques, but about who…
I woke up early Tuesday morning to do a coaching conversation with an East Coast client. Afterward, I headed out to grab breakfast and a coffee for Katherine, since I would be gone for two days. I dropped by her place and we shared a last meal together. I went to the Board Room and …
I’m not a huge fan of measuring social media success by quantity. “Fan” pun intended. I’m clever aren’t I? I look for an engagement. I’ve never asked anyone in the Productivity Junkies community on facebook to ask their friends to join. I didn’t bribe. I didn’t badger. I tried my damndest to engage the PJ’s…
The never ending…”yeah, but whats the ROI?” debate is getting old to me. Especially in real estate, where if most agents really understood how to measure ROI they wouldn’t do 95% of the activities that they do to get the business they are getting now. But if you want to know if you can measure…
Note from ProductivityJunkies.com Founder Darin Persinger – This is a guest blog from my old podcast partner Matt Haze. Matt is a new media guru and does some amazing things for real estate agents with podcasting. With the growth of content being developed by people online everyday, it can be an exciting decision to jump…